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The Exhilarating Expo

The Exhilarating Expo


In its second year, the B2B Marketing Expo runs beside the Sales Innovation Expo and boasts 10,000 visitors.

Following telephone conversations with the organisers, Click4Assistance were also invited to hold a keynote seminar session during the 2 day expo. Therefore in November 2016 a couple members of staff went along to The Business Show, also arranged by Prysm, to get a feel for the event and the speaker slots.

After 6 months of preparation and a few late evenings of discussions and decisions, Click4Assistance was ready for the B2B Marketing Expo.

Day One: 28th March 2017

It was a very early start for the Click4Assistance team on Tuesday 28th March 2017. We were heading to Excel, London to exhibit at the B2B Marketing Expo.

Arriving with brochures, a prize draw and our electronic equipment in hand, we were soon set up with plenty of time for a coffee. Only experiencing a few first morning hiccups, we were ready for the visitors as they flocked to the theatre opposite our stand at 10am.

Throughout the day visitors came to our stand to enquiry about our solution, where the team introduced ‘Experiences’ by Click4Assistance, showing the brand new dashboard to visitors and registering their interest for a full personalised demonstration.

Late into the afternoon as our feet ached and the exhibition team became weary, moral support showed up in the form of other Click4Assistance staff members, coming to see the effort that had gone into every aspect of exhibiting.

The first day closed to visitors at 5pm, but our team’s job wasn’t over yet! Taking full advantage of free drinks arranged by the expo organisers, Prysm. Click4Assistance took the opportunity to network with fellow exhibitors to discuss potential partnerships.

Day Two: 29th March 2017

The second day wasn’t such an early start; however, the team still had an action packed day ahead. With the caffeine flowing, all focus was on our seminar. At 11.45am, one of our senior account managers Jill Stephens was presenting a session on B2B Live Chat: Five Essential Steps for Success. We arrived at the theatre early to set up, visitors were already eager to take their seats, and with a quick dash back to grab the forgotten glasses, Jill was ready to take her place.

Visitors were overflowing out of the seminar theatre and the aisle filled with those who were not lucky enough to get a seat. Many delegates were fervently scribbling their notes, as Jill shared her insightful knowledge and experience.

With the seminar over, we headed back to the stand to continue meeting visitors, gaining new contacts from those who had sat in on the seminar and visits from some more familiar faces. Our customers Which and One Call Direct came to support us in person and take a look at the brand new solution.

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As day two was nearing the end, other exhibitors were attempting to pack away, however, the visitors were still eager and enquiring right up to 5pm when the expo was officially over.

After packing away our equipment, instead of heading home and putting our feet up, our weary team took the opportunity to have a meal and celebrate a busy but worthwhile 2 day event.

If you missed us at the B2B marketing expo, take a look at our seminar slides. For more information on ‘Experiences’ by Click4Assistance or to add chat to website, register your interest by emailing

Author: Gemma Baker
Gemma is the Marketing Executive for UK live chat software provider, Click4Assistance, with a range of digital knowledge within PPC advertising, SEO practices, email campaigns and social media.

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