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Are Your Email Strategies Working?
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22 December 2016

Gemma Baker


Are Your Email Strategies Working?

You’ve built up the perfect email list and distributed some excellent email campaigns, so where are your website visitors? Perhaps there’s something missing.

Did you know you can add a chat button within your emails?

Firstly, it’s a great innovation and an advantage against your competitors!

Plenty of consumers – and businesses alike – are bombarded with emails daily. But how many do you see with a chat button?

Your consumers have taken the time to open your email and have shown an interest, therefore they’re open to engage.

Once they’ve been enticed by your content, they may have further questions. Providing them with a chat button means they’re more likely to click it whilst they’re in the email. If a chat button wasn’t available, there’s a possible chance the reader would abandon it and not follow through with their enquiry.

If a reader has opened your email and is looking to contact your business, a chat button is an easier alternative to searching for a phone number or email address.

What are the Best Ways to Optimise Your Sales Results with Emails?

Businesses around the world use email marketing strategies to:

  • Build brand loyalty

  • Boost sales

  • Increase website traffic

  • Generate leads

  • Strengthen relationships

Are you working to your best ability to ensure your email campaigns are being opened, read and responded to?

When maximising your email marketing efforts, consider the following:

  • Write relevant content

Who are you writing for? Think about the target audience. Create content that pertains to them. Consider categorising subscribers into segments based on e.g. what products they’ve brought from you, which industry they’re in etc.

  • Handling images

As much as your content is an interesting read, nothing quite beats including a compelling image to complement it. It may take some adjustments to ensure the files are optimised for the web.

Some List Building Strategies

Email list building infographic

  • Have a newsletter form included on your blog

  • Collect contacts offline – business shows, exhibitions and seminars etc

  • Send confirmation emails

  • Use sign up forms to grow your list

  • Use incentives for encouragement

Thinking Outside the Inbox

Whether they’re on the train, in a café or sitting at home, many people use their smart devices to check their emails. Why not provide a better, faster experience for mobile users?

Develop Apps

Did you know that mentioning apps in the subject line can increase open rates? Of course you need an app for this to work! If you’ve got one, why not try including it in your next campaign?

Increase Sign Ups with SMS

Living in the age where many people are active mobile users, it’s likely for businesses to notice an increase in responses from their recipients. People who’re on the go are still able to sign up directly from their smartphones.

The Use of Cameras

Cameras on smartphones are constantly being improved with every update, which leads to many of us using them instead of traditional cameras. Companies can encourage people to share their photos as a way to engage with them. A link can be included in the content, directing the reader to a page where they can share their picture. Businesses that hold competitions every month or so, may see an increase in engagement, everyone loves a competition!

Social Media

It’s interesting to see how Social Media such as Snapchat and Instagram aren’t just places to keep in touch with friends, family and celebs nowadays. They’re being brought into the world of marketing alongside Facebook and Twitter. Companies should consider what works best for their business. For instance, if you sell items of clothing and accessories, Instagram would be ideal. There you can promote all your latest products where followers can physically see them. Social Media links are great to include in emails for easy access.

Why Should Your Business Choose Click4Assistance Live Chat Software?

We can offer the URL to add to a document which can simply be pasted into the content. An identifier can be added to the URL to determine where the visitor in chat came from.

If two separate identifiers have been used for different campaigns – e.g. a campaign for Universities and one for Travel companies - the one that’s most engaging can be acknowledged.

Once a reader makes contact from the email, a chat representative can use the identifier to see what products were on the email. They can also use the auto navigation system to instantly open a browser window to the product page.

Maximise with Email Signatures

Email signatures are great to describe your position within the company as well as your contact details. But when you’re in a chain of correspondence with a client, adding a chat button in your signature not only boosts your productivity, but your client gets their questions answered instantly and in real time.

There are many ways for a company to maximise their email strategies, what do you think will work best for you? Contact us on 0845 123 5871 for more information or drop us an email at

Author: Rae Boyling
Rae is the Marketing Assistant for UK live chat software provider, Click4Assistance. Rae produces content for articles appearing on the Click4Assistance website and email campaigns.


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Gemma is a Marketing Executive for UK web chat Provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.


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