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Will Live Chat Improve Your University’s Ranking?
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10 April 2018

Gemma Baker


Will Live Chat Improve Your University’s Ranking?

The Complete University Guide 2018 has been released, listing the rankings of universities across the UK. With The University of Cambridge defending their title as the top establishment in the UK for the 7th year running.

The overall score that gives the universities their positions is made up of:

  • Entry Standards
  • Student Satisfaction
  • Research Quality
  • Research Intensity
  • Graduate Prospects
  • Student – Staff Ratio
  • Academic Services Spend
  • Facilities Spend
  • Good Honours
  • Degree Completion

The University of Edinburgh

Positioned 23rd, The University of Edinburgh has been using live chat for their summer school facility since 2016. It provides a quick and easy channel for students to enquire and is especially beneficial for international students as there are no call charges and the channel can help reduce any language barriers. The University has also implemented chat on their study pages to help potential students with their learning decisions.

University of Edinburgh uses best live chat solution

The University of Essex

Improving their position by 9 rankings, The University of Essex has moved from 41st to joint 32nd. The University has optimised live chat in several ways since 2015 to improve student services. They use chat for opens days and include the link to chat within placement emails, allowing students to enquiry if they have questions about joining, which reduces the calls to their clearing line. They also use Meeting Rooms to collaborate with multiple students and their lecturer.

University of Essex uses the best live chat solution

Royal Holloway, University of London

Not too far behind The University of Essex, Royal Holloway, University of London has gained two positions at 35th. Being challenged with potential students not being able to participate on open days, The University decided to hold an online virtual Applicant Visit Day (AVD) in 2016. Live chat was used to support the prospective students to engage with over 28 members of staff from various departments. Following its success, The University continues to hold online virtual days.

Royal Holloway Best Live Chat Solution

The University of Liverpool

Positioned within the top 50, at 41st The University of Liverpool have been using live chat since 2013 within their Accommodations department. They can easily advise students on how to apply for halls, what to expect and the fees, insurance details etc.

University of Liverpool uses Best Live Chat Solution

University of Bradford

Just outside of the top 50 at 58th, University of Bradford first implemented live chat in 2014 for the clearing period, extra agents were added during this time to reduce the calls received to the helpline.  They continued with the chat channel as business as usual for course enquiries following its success, and is has become a vital strategy for Clearing.

University of Bradford uses Best Live Chat Solution

Birkbeck, University of London

Appearing in the rankings for the first time ever this year, Birkbeck, University of London has made their debut just outside the top 100 at 116th. Similar to University of Bradford, they use the communication channel to increase student engagement and improve services by using live chat across their website and then increasing the usage during Clearing.

Birkbeck University uses best live chat solution

2019 Rankings

How will your University do next year and will we be speaking of your achievements with live chat?

To improve your student services and help increase your ranking, speak with our education co-ordinators about adding the best live chat for your university on 01268 524628 or email


UK providers of live chat software and online communication tools to a range of industries, we offer a cutting edge, resilient and proven live chat solution backed-up with first class support and advice.


Live Chat Software Author


Gemma is a Marketing Executive for UK web chat Provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.


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