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Black Friday Deal Preparation
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27 September 2016

Gemma Baker


Black Friday Deal Preparation

Black Friday is the day following Thanksgiving Day in the United States. And most major retailers open very early (and more recently during overnight hours) and offer promotional sales. This year, it takes place on the 25th November and Cyber Monday starts on the 28th.


Much like the other Holiday seasons, online retailers can bring in more customers with their Black Friday deals, especially on their website with Live Chat.

With the best live chat, businesses can offer instant support straight from the web with the simple click of a button. Visitors are able to ask as many questions as they want all in one chat! Operators are also able to handle multiple chats at a time, which increases the businesses’ phone line availability. Talking in chat is completely private and one to one, allowing the visitor to be anonymous if they wish. It isn’t all down to the customer to start a chat, operators can assign proactive invitations to send after a certain amount of time that visitors spend on the website, which simply asks if they need any help. Doing this can reduce cart abandonment as visitors who may be having trouble at the checkout point see this as an opportunity to ask their questions.

This year, the UK is joining in with Black Friday and Cyber Monday as it was such a hit last year with great success. Black Friday is the biggest day for online retailers! Last year, more than £3.3 billion was spent on Black Friday deals and Amazon reported that it sold more than 7.4 million items, which was up a third from 2014! Cyber Monday – the term used by companies referring to the day that encourages people to shop online – boosted online traffic by 60%! Think of how much traffic it could lead to with Live Chat too! This year is likely to see a further increase in mobile shopping and mobile sales to surpass all other forms of online purchases by Black Friday 2016. This could mean people will be looking at online stores while physically standing in line at another store!

Live Chat assists Black Friday deals

It was said in a BBC article that at least 15 retailers’ online website couldn’t cope and experienced ‘some form of loss of service’ which included Tesco, Argos and John Lewis. If you would like to know more about how the best live chat can boost sales this Black Friday, start a chat with us today for a free case study. Or give us a call on 0845 123 5871. 

Author: Rae Boyling
Rae is the Marketing Assistant for UK live chat software provider, Click4Assistance. Rae produces content for articles appearing on the Click4Assistance website and email campaigns.


UK providers of live chat software and online communication tools to a range of industries, we offer a cutting edge, resilient and proven live chat solution backed-up with first class support and advice.


Live Chat Software Author


Gemma is a Marketing Executive for UK web chat Provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.


Cost-effective live chat software, proven to increase lead generation and customer satisfaction. Easy to implement and customise, the solution supports your business out of hours with the ‘leave a message’ feature.


Integrate our compliant solution with your existing systems for a seamless implementation. Intelligent chat routing ensures multiple department capabilities. Measure your ROI and monitor operators’ KPI’s with the Advanced Reporting Suite.


Increase productivity, reduce resource costs and improve customer satisfaction by answering multiple enquiries simultaneously with live chat software. Mitigate budget restraints, support digital transformation and help customers during online processes.