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Privacy Policy

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Your privacy is very important to us. Please read this Privacy Policy to learn about the ways in which we use and protect your personal information. Click4Assistance have produced this privacy policy because we are committed to protecting the privacy of our clients and potential customers. Our success is built on our ability to maintain trust.

By accepting this Privacy Policy, you expressly consent to our use and disclosure of your personal information in the manner outlined in this Privacy Policy. If you object to this use and disclosure please do not register with us.

Our services are not available to children and we ask that persons under the age of 18 do not submit any personal information to us. If you are under 18 years old, you can use this service only in conjunction with and under the supervision of a parent or guardian.

If you have additional questions regarding Click4Assistance privacy, please contact our support department.

About us and the information we collect
Click4Assistance is a leading UK provider of technology allowing the ability of two or more parties to converse in real time using the Internet and its associated protocols. We are an application service provider (ASP) that offers the use of our technology to our customers and in turn their customers. Due to the technology involved we collect and store information on behalf of these customers, together with information collected through our own website and its associated products.

What information do we collect during account registration?
To use the solution an account must first be created with us. During this registration process your company contact details are taken and held against the account in question. This information is only for contact purposes while the actual account remains active.

What information do we collect during live assistance?
When a conversation starts between a visitor and a representative from a company using the Click4Assistance solution, various data is collected depending on how the chat window is configured.

This data can consist of gathered information before the conversation starts, for example, the visitor’s name and email address. During the conversation all correspondence sent between the parties involved is held on our systems. Once the conversation has ended this correspondence is deleted unless archived by the representative. After the conversation has ended the visitor can be asked to supply information for survey purposes (this is optional). This data is held if the conversation is archived.

What information do we collect during visitor tracking?

When using the tracking facility we log browser information including the visitors IP address, type of browser and operating system. This information is supplied to our customers providing them with a full statistics relating to the traffic on their website.

We use industry standard practices to safeguard the confidentiality of your personal identifiable information, including encryption, "firewalls”, and Secure Socket Layers. Click4Assistance treats data as an asset that must be protected against loss and unauthorised access. We employ many different security techniques to protect such data from unauthorised access by users inside and outside the company. However, we would like to make our visitors and customers aware that perfect security does not exist on the Internet.

We may use a variety of methods, including "cookies" to collect information.

What is a cookie?
Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device. You can find more information about cookies at: and

For a video about cookies visit

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that advertisements you see online are more relevant to you and your interests.

The cookies used on our Sites and/or Services have been categorized based on the categories found in the ICC UK Cookie guide. A list of all the cookies used on our Sites and/or Services by category is set out below.

Performance Cookies
Click4Assistance collects cookies on our Sites and/or Services to capture information about page visits (e.g. “performance cookies.”) This information is anonymous and Click4Assistance uses this information only internally - to deliver the most effective content to our visitors. Information from the cookie is used to gauge page popularity, analyze traffic patterns on our Sites and/or Services and guide development of other improvements to our Sites and/or Services.

Functionality and Necessary Cookies
Click4Assistance does not require that you accept cookies and/or you may withdraw your consent to our use of cookies at any time by adjusting your browser's privacy settings, however, some functionality on our Sites (e.g. “functionality cookies”), our product or service check-out process, and Services may be disabled if you decline to accept cookies ( e.g. “necessary cookies”).

Opting Out of Cookies
You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. You may also change your cookie settings through preference options in our Sites and/or Services, where applicable. We will indicate that upon selecting your preferences, that we will use a cookie to remember your preferences.

Location-Based Services
We may collect and use precise location data, including the real-time location of your mobile or fixed location device.

Analytics Tools
We may collect and use precise location data, including the real-time location of your mobile or fixed location device.

We use analytics tools and other third party technologies, such as Google Analytics and DoubleClick Cookies, to collect non-personal information in the form of various usage and user metrics when you use our online Sites and/or Services. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behaviour and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.

The third party analytics companies who collect information on our Sites and/or Services and other online products and/or services may combine the information collected with other information they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as well as online and/or mobile products and services. Many of these companies collect and use information under their own privacy policies.

In addition to our use of technologies as described herein, we may permit certain third party companies to help us tailor advertising that we think may be of interest to you based on your use of Click4Assistance Sites and/or Services and to otherwise collect and use data about your use of Click4Assistance Sites and/or Services. For more information about this practice, please see the "Third Party Advertising Technologies" section below.

You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page or you may opt out of Google Analytics by visiting the Google Analytics opt-out page.

Google has additional information available about their Remarketing Privacy Guidelines, Policies, and Restrictions.

Third Party Advertising Technologies
In addition to using cookies and related technologies as described above, we also may permit certain third party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our Sites and/or Services (e.g., to allow them to tailor ads on third party services). These companies may deliver ads that might also place cookies and otherwise track user behaviour. These companies may use information about user behaviour in order to provide customized advertisements across various services and products. In the course of providing these services, products or placing advertisements, these third party companies may place or recognize a unique cookie on your computer, and may record information to these cookies based upon your activities on any of our Sites and/or Services and on third party websites. Each of these companies uses this cookie information according to their own privacy and security policies. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out as indicated in this Policy. Please note this does not opt you out of being delivered advertising. You will continue to receive generic ads.

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