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What are online chat applications?

Online chat applications are powerful tools that enable real-time communication between businesses and their customers. By integrating these applications into your website, you can provide instant support, answer questions, and engage with visitors directly. This direct line of communication not only enhances customer satisfaction but also helps in addressing issues swiftly, leading to a more positive user experience.

Workers looking at bar chart on laptop

The growth of the live chat market

The Interactive widget market has witnessed significant growth over the past few years. As businesses increasingly prioritise customer engagement and support, the demand for effective communication tools has surged. Market projections indicate that the Online support industry will continue to expand, with its value expected to reach impressive heights by 2030. This growth underscores the importance of adopting Online chat applications.

What is an Online chat application?

Online chat applications are software experiences integrated into a website that facilitates real-time, text-based communication between businesses and their website visitors. This technology allows customers to interact directly with customer service representatives, sales teams, or support staff without the need to make a phone call or send an email.

Key features and benefits of Online chat applications:

  • Instant communication - Instant chat tool apps enable immediate interaction, allowing businesses to provide quick responses to customer inquiries. This reduces wait times and enhances the overall customer experience.
  • Convenience - Customers can initiate a chat session while browsing a website, making it easy to seek assistance without interrupting their online activities.
  • Multi-Channel Support - Many online chat tool apps support various communication channels, including text, video, and co-browsing, providing a comprehensive support solution.
  • Customisation - Businesses can Customise chat windows to reflect their branding, ensuring a consistent user experience.
  • Proactive Engagement - Online chat applications often include features that allow businesses to proactively reach out to visitors based on their behaviour on the site, such as time spent on a page or items in a shopping cart.

Overall, Messaging tool apps are valuable tools for enhancing customer engagement, improving satisfaction, and driving conversions by providing immediate, Personalised support.

Are there any Online chat applications for customer service?

Yes, there are numerous Online chat applications specifically designed to cater to customer service needs. These applications are equipped with features that enable businesses to offer real-time assistance, manage customer relationships, and enhance the overall support experience.

Features of chat widget apps for customer service:

  • Real-Time assistance - Online chat support apps provide instant support to customers, addressing their queries and issues as they arise. This helps in reducing response times and improving customer satisfaction.
  • Customer Relationship Management (CRM) - Integration with CRM systems allow customer service representatives to access detailed customer information during chat sessions. This enables Personalised interactions and more effective issue resolution.
  • Ticketing systems - Many Online chat applications include ticketing features that allow support teams to create, manage, and track support tickets directly from chat interactions. This ensures that all customer issues are documented and resolved efficiently.
  • Automated responses and chatbots - To handle common queries and provide instant replies, online chat support apps often incorporate chatbots and automated response systems. These tools can answer frequently asked questions and escalate more complex issues to human agents.
  • Analytics and reporting - Comprehensive analytics and reporting tools help businesses monitor chat performance, track key metrics (such as response time and resolution rate), and gain insights into customer satisfaction levels. This data is crucial for continuously improving customer service.
  • Multichannel support - Conversation widget apps for customer service often support multiple communication channels, including text chat, voice calls, and video calls. This flexibility allows customers to choose their preferred method of communication.
  • Knowledge base integration - Many Online chat applications integrate with knowledge bases, enabling support agents to quickly access and share relevant articles and resources with customers during chat sessions.

Examples of Online chat applications for customer service:

  • Click4Assistance - Known for its comprehensive suite of tools including live chat, video chat, and Click2Call, Click4Assistance is designed to provide Personalised and efficient customer support.
  • Zendesk chat - Offers seamless integration with popular tools like Shopify and WordPress, making it a versatile choice for businesses seeking a robust customer service solution.
  • Intercom - Features advanced capabilities such as co-browsing and Salesforce integration, ideal for businesses that require detailed customer relationship management.
  • LivePerson - Utilises AI-powered chatbots and real-time analytics to enhance customer engagement and support, providing a high-tech solution for customer service needs.

By leveraging these Specialised widget apps, businesses can significantly improve their customer service operations, ensuring that customers receive timely, effective, and Personalised support.

Visuals of the Click4Assistance UK live chat application

Why Click4Assistance?

Click4Assistance stands as a premier provider of online support solutions in the UK, offering a robust suite of tools designed to enhance customer engagement and streamline support processes. With a proven track record of over 15 years and a reputation for reliability, Click4Assistance is trusted by major Organisations, including the NHS and Which?

Our live chat application is known for its seamless integration, customisable designs, and outstanding support. Starting at just £21.95 per month with a flexible 30-day rolling contract and no setup fees, Click4Assistance provides an affordable and effective solution for businesses of all sizes.

Explore the future of customer support.

As the online support market continues to grow, integrating a reliable and efficient live chat solution like Click4Assistance can position your business for success. Explore our range of features and discover how we can help you revolutionise your customer support and engagement strategies.

Benefits of Live Chat solutions

Man using live chat on mobile device

Increased customer satisfaction

One of the most significant benefits of Chat assistant solutions is the enhancement of customer satisfaction. Unlike traditional support channels such as email or phone, Conversation widget offers real-time engagement. This immediacy allows customers to receive instant support, addressing their concerns or queries as they arise. By providing quick and efficient resolutions, businesses can significantly improve the overall customer experience, leading to higher satisfaction levels. Customers appreciate the convenience of immediate assistance, which can foster loyalty and repeat business.

Man looking at computer screen

Reduced customer pain points

Live chat solutions are designed to streamline customer support processes, thereby reducing common pain points. Prioritised query handling ensures that customer issues are addressed promptly based on their urgency and importance.

This prioritisation, combined with streamlined workflows, helps in minimising wait times and avoiding frustration. Customers no longer need to navigate through complex phone menus or wait for email responses. Instead, they can get their issues resolved quickly and efficiently, leading to a more positive interaction with the brand.

Team of workers looking a charts on computer screen

Boosted efficiency

Efficiency is a critical factor in providing excellent customer service, and Chat assistant solutions excel in this area. By offering instant solutions to customer problems, live chat significantly reduces wait times. Support agents can handle multiple chats simultaneously, which is not possible with phone calls, thus improving productivity.

The use of predefined responses and automated workflows further enhances efficiency, allowing support teams to focus on more complex issues. This streamlined approach ensures that resources are used effectively, leading to better overall performance.

Improved brand personalisation

Personalised interactions are crucial in today's competitive market, and Chat assistant solutions offer a high level of Customisation. Businesses can tailor their chat interfaces to reflect their brand identity, including logos, colours, and Personalised greetings.

More importantly, support agents can access customer data in real-time, allowing them to provide tailored recommendations and solutions. This level of Personalisation not only enhances the customer experience but also helps in building a stronger brand reputation. Customers feel valued and understood, which can lead to increased loyalty and positive word-of-mouth.

Looking at sales report on computer

Higher conversion rates

Live chat solutions have a direct impact on conversion rates. By engaging with visitors in real-time, businesses can address any hesitations or questions that potential customers might have before making a purchase.

This immediate engagement helps in reducing cart abandonment rates and increasing sales. Support agents can guide customers through the buying process, provide additional information, and even offer promotions or discounts. The ability to resolve issues instantly and provide Personalised assistance plays a significant role in turning visitors into paying customers.

Competitive advantage

In a global market, offering multilingual support through Chat assistant solutions can give businesses a significant competitive advantage. This feature allows companies to cater to a broad audience, breaking down language barriers and expanding their reach.

Additionally, live chat provides a platform for proactive engagement, where businesses can initiate conversations based on visitor behaviour and browsing patterns. This proactive approach not only enhances customer experience but also differentiates the business from competitors who may rely solely on reactive support methods.

In conclusion, the benefits of support widget solutions extend far beyond basic customer support. They enhance customer satisfaction, reduce pain points, boost efficiency, improve brand Personalisation, increase conversion rates, and provide a competitive edge. By integrating a robust support widget solution like Click4Assistance, businesses can transform their customer engagement strategy and achieve greater success.

Key features of top Online chat applications

Top live chat applications come equipped with a range of features designed to enhance customer support and engagement. These features not only improve the efficiency of support teams but also provide a seamless and satisfying experience for customers. Below are some of the key features that make these apps stand out.

Live Engagement

  • Co-browsing - Allows support agents to view and interact with the customer's web browser in real-time. This feature is particularly useful for troubleshooting technical issues and guiding customers through complex processes.
  • Live Video - Provides face-to-face interaction, adding a personal touch to customer support. This can significantly enhance trust and rapport between the customer and the business.
  • Interactive Chat - Offers real-time, text-based communication that is quick and convenient. Customers can get instant answers to their questions without the need for phone calls or emails.

Chat Monitoring

  • Performance Analysis - Enables businesses to track the performance of their support agents. Key metrics such as response time, resolution time, and customer satisfaction scores can be monitored to ensure high-quality service.
  • Effectiveness Tracking - Allows for the assessment of chat interactions to determine their effectiveness in resolving customer issues. This helps in identifying areas for improvement and training needs.
Omni-channel showcase for UK live chat application

Integration

Seamless Integration with eCommerce, CMS, CRM - Ensures that the live chat application can be easily integrated with existing systems such as eCommerce platforms, Content Management Systems (CMS), and Customer Relationship Management (CRM) software. This integration allows for a unified and streamlined customer support experience.

Canned Responses

  • Fast Resolutions - Utilises pre-drafted replies to common questions and issues, allowing support agents to respond quickly and consistently.
  • Efficiency - Saves time for both the customer and the support agent, ensuring that common queries are handled swiftly and effectively.
Click4Assistance Reporting and Analytics module

Reporting and Analytics

  • Comprehensive reports - Provides detailed reports on various aspects of chat interactions, including agent performance, customer satisfaction, and chat volume.
  • Performance metrics - Offers insights into key performance indicators (KPIs) that help businesses measure the effectiveness of their customer support and make data-driven decisions.

Support Options

  • Self-access knowledge bases - Empowers customers to find answers to their questions through a comprehensive library of articles, FAQs, and guides.
  • Quick query resolution - Ensures that customers can quickly resolve their issues without waiting for a support agent, reducing frustration, and enhancing satisfaction.

Visitor Tracking

  • In-depth analysis - Tracks visitor behaviour on the website, providing valuable insights into customer preferences and pain points.
  • Behaviour tracking - Allows businesses to understand how visitors interact with their site, enabling them to offer Personalised support and targeted promotions.
Woman using live chat application on computer

Video Chat

  • Personalised support - Offers a more Personalised support experience through face-to-face communication. This can be particularly beneficial for high-value customers or complex issues that require detailed explanations.
  • Reduced touchpoints - Simplifies the customer journey by resolving issues more efficiently in a single interaction.

Chat Surveys

  • Customer feedback - Gathers feedback from customers after chat interactions, helping businesses understand their needs and expectations better.
  • Performance improvement - Uses survey data to identify areas for improvement and enhance the overall quality of customer support.

Co-browsing

  • Screen sharing - Enables support agents to share their screen with customers or view the customer's screen. This is particularly useful for guiding customers through technical processes or completing transactions.
  • Enhanced customer satisfaction - Provides a hands-on approach to support, reducing the time and effort required to resolve issues.

In conclusion, the key features of top Online chat applications are designed to provide a comprehensive, efficient, and Personalised customer support experience. By leveraging these features, businesses can enhance their customer engagement, improve support efficiency, and gain valuable insights into customer behaviour.

Online chat applications comparison table

The following table provides a detailed comparison of the top live chat applications, highlighting their key features, pricing, integrations, and customer ratings. This comparison aims to help businesses identify the best support widget solution that meets their specific needs.

Feature/Criteria Click4Assistance Zendesk Chat Intercom LivePerson
Key Features Live engagement, customisable chat windows, advanced reporting, video chat, Click2Call, co-browsing Multi-channel support, integrations with popular tools like Shopify, WordPress, Facebook Co-browsing, Salesforce integration, email management AI-powered chatbots, real-time analytics
Pricing £21.95/month, 30-day rolling contract, no setup fees $14/agent/month $87/month Pricing available upon request
Integrations eCommerce, CMS, CRM Shopify, WordPress, Facebook Salesforce, various third-party tools Multiple third-party integrations
Customer Ratings 4.8/5 (Trustpilot) 4.5/5 (G2) 4.3/5 (G2) 4.2/5 (G2)
Live Engagement Yes Yes Yes Yes
Chat Monitoring Yes Yes Yes Yes
Integration with eCommerce Yes Yes Yes Yes
Canned Responses Yes Yes Yes Yes
Reporting and Analytics Yes Yes Yes Yes
Support Options Self-access knowledge bases, quick query resolution Yes Yes Yes
Visitor Tracking Yes Yes Yes Yes
Video Chat Yes No Yes Yes
Chat Surveys Yes Yes Yes Yes
Co-browsing Yes No Yes Yes

Explanation of criteria for online chat applications comparison

Key Features:

  • Click4Assistance - Offers a comprehensive suite of tools including live engagement, customisable chat windows, advanced reporting, video chat, Click2Call, and co-browsing. These features are designed to enhance customer interaction and support efficiency.
  • Zendesk Chat - Provides multi-channel support and integrates seamlessly with popular tools like Shopify, WordPress, and Facebook. This makes it a versatile option for businesses using these platforms.
  • Intercom - Focuses on advanced features like co-browsing, Salesforce integration, and email management, making it ideal for sales teams and businesses heavily invested in Salesforce.
  • LivePerson - Utilises AI-powered chatbots and real-time analytics to enhance customer engagement and support. This is particularly beneficial for businesses looking to leverage AI for customer service.

Pricing:

  • Click4Assistance - Priced at £21.95 per month with a flexible 30-day rolling contract and no setup fees, offering an affordable and commitment-free option.
  • Zendesk Chat - Starts at $14 per agent per month, making it a cost-effective solution for small to medium-sized businesses.
  • Intercom - Higher pricing at $87 per month, reflecting its extensive feature set and integrations, suitable for businesses requiring robust functionalities.
  • LivePerson - Pricing is available upon request, indicating a tailored pricing model based on specific business needs and usage.

Integrations:

  • Click4Assistance - Integrates seamlessly with eCommerce platforms, CMS, and CRM systems, providing a unified customer support experience.
  • Zendesk Chat - Compatible with Shopify, WordPress, and Facebook, making it ideal for businesses operating on these platforms.
  • Intercom - Offers extensive integrations, particularly with Salesforce and various third-party tools, catering to businesses with complex integration requirements.
  • LivePerson - Supports multiple third-party integrations, allowing for a flexible and adaptable customer support system.

Customer Ratings:

  • Click4Assistance - Rated 4.8/5 on Trustpilot, indicating high customer satisfaction and reliability.
  • Zendesk Chat - Holds a 4.5/5 rating on G2, reflecting strong user approval and trust.
  • Intercom - Receives a 4.3/5 rating on G2, showcasing a solid reputation among users.
  • LivePerson - Rated 4.2/5 on G2, demonstrating a positive reception in the market.

Live Engagement

All four chat applications support real-time customer interaction, ensuring immediate assistance and engagement.

Chat Monitoring

Each application includes tools for monitoring chat performance and effectiveness, allowing businesses to track and improve their support services.

Integration with eCommerce

All listed applications offer integration with eCommerce platforms, enhancing the customer shopping experience by providing instant support during the buying process.

Support Options

  • Click4Assistance - Provides self-access knowledge bases and quick query resolution, empowering customers to find answers independently.
  • Zendesk Chat, Intercom, LivePerson - All offer robust support options, ensuring that businesses can provide efficient and effective customer service.

Highlighting Click4Assistance as the best choice

5 Star Trustpilot Reviews - Rated Excellent by users for reliability and customer support. Advanced Features:

  • Queuing system - Intelligent queuing, visitor position updates, peak time management.
  • Direct messaging - Integrated social media messaging, streamlined operations, and enhanced engagement.
  • Meeting rooms - Virtual collaboration, customisable sessions, and increased participation.
  • Click2Call - Instant phone connection, customisable invitations, and efficient call routing.
  • Live Chat - Fully customisable chat windows, proactive engagement, and comprehensive visitor tracking.
  • Customer Testimonials - Positive feedback from various sectors, including retail, education, and public services.

How long does it take to build a Bot for my website?

Building a chatbot for your website is a process that can vary in complexity depending on the platform you use. With Click4Assistance’s Bot builder, the process is streamlined and user-friendly, allowing you to create an effective chatbot with minimal effort and time investment.

Ease of use with Click4Assistance’s Bot builder:

  • Intuitive interface - The Bot builder is designed with a user-friendly interface that requires no programming skills. Users can easily navigate through the setup process with step-by-step guidance.
  • Predefined templates - Click4Assistance offers a variety of templates that you can Customise to fit your specific needs. These templates cover common use cases such as FAQs, appointment scheduling, and lead generation.
  • Customisation options - You can tailor the chatbot’s responses, behaviour, and appearance to align with your brand’s voice and style. This includes setting up predefined replies, integrating with existing systems, and personalising the chat interface.

How to build your Bot in several minutes!

Creating a chatbot with Click4Assistance can be done in just a few minutes by following a simple setup process:

  1. Sign In - Access your Click4Assistance account.
  2. Select a template - Choose from a range of predefined chatbot templates.
  3. Customise - Modify the template to fit your specific requirements.
  4. Deploy - Integrate the chatbot into your website with a few clicks.

For a visual guide on building your bot in under 1 minute, click here to watch this YouTube tutorial video.

What’s not a web chat?

To clarify, web chat is often misunderstood, and it’s important to dispel some common misconceptions:

  • Not an Email system - Unlike email, web chat facilitates real-time communication. Emails are asynchronous, meaning there is a delay between sending and receiving messages, whereas web chat allows for instant interaction.
  • Not a forum or message board - Forums and message boards are designed for group discussions and are typically not used for immediate, one-on-one customer support.
  • Not a static FAQ page - While an FAQ page provides static answers to common questions, web chat allows for dynamic, Personalised interactions where customers can ask specific questions and receive tailored responses.
  • Not just a Chatbot - Although chatbots are a component of web chat, effective web chat solutions often include the option to escalate to a human agent, ensuring that more complex queries are handled appropriately.

What’s in it for companies?

Web chat applications offer a multitude of benefits for businesses, driving significant improvements in various areas:

  • Improved customer support - By providing instant access to support agents, businesses can resolve customer issues quickly, enhancing overall satisfaction and loyalty.
  • Increased engagement - Web chat allows businesses to engage proactively with visitors, helping, answering questions, and guiding them through the buying process.
  • Higher conversion rates - Engaging with customers in real-time helps reduce cart abandonment rates and boosts conversions, as potential buyers receive the information and support, they need to complete their purchase.
  • Cost efficiency - Web chat can handle multiple interactions simultaneously, reducing the need for large support teams and lowering operational costs.
  • Enhanced data collection - Interactions through web chat provide valuable insights into customer preferences and behaviour, enabling businesses to refine their strategies and improve their offerings.

Who should use live chat?

Live chat applications are versatile tools suitable for various types of Organisations, including:

  • E-commerce sites - Online retailers can use live chat to assist shoppers, answer product questions, and provide Personalised recommendations, enhancing the shopping experience and increasing sales.
  • Customer service departments - Businesses across industries can leverage support widget to offer real-time support, resolve issues quickly, and improve customer satisfaction.
  • Educational institutions - Schools, universities, and training centres can use chat assistant to provide information to prospective students, assist with enrolment processes, and support current students with academic queries.
  • Healthcare providers - Hospitals and clinics can offer chat interface for appointment scheduling, patient inquiries, and telehealth consultations, improving access to healthcare services.
  • Financial services - Banks and financial institutions can use live chat to provide account support, assist with loan applications, and offer financial advice in real-time.
Image of Click4Assistance Trial page for UK live chat application

How to get started

Find out how to add live chat to your website in less than 3 minutes! Alternatively, here are 3 simple steps to install online chat applications onto your website.

Step 1 - Sign Up

Create your account with basic details.

Begin by filling out a simple sign-up form with your name, email, and other basic information. This process is quick and easy, ensuring you can get started without any hassle.

Step 2 - Install

Upload setup files to your server. No programming required.

Once your account is set up, you'll receive the necessary setup files. Simply upload these files to your website’s server. The process is designed to be straightforward, requiring no technical expertise or programming skills.

Step 3 - Engage

Start chatting with your website visitors and offer them instant support.

With the setup complete, you can now start engaging with your website visitors through the live chat interface. Offer them instant support, answer their queries, and guide them through their customer journey, enhancing their experience and satisfaction.

By following these simple steps, businesses can quickly implement a powerful chat interface solution and start reaping the benefits of enhanced customer engagement and support.

Resources section

Learn more about support widget.

Stay informed and get the most out of your live chat solution by exploring our comprehensive blog and resource section. Here, you'll find valuable insights, tips, and best practices on support widget implementation and benefits, helping you to enhance your customer engagement strategy.

Maximising customer engagement with live chat

Discover how web chat can transform your customer engagement efforts. This post covers strategies to maximise the effectiveness of your chat assistant solution, ensuring that you connect with visitors at the right moments.

Top features to look for in a chat tool solution

Learn about the essential features that make a chat assistant application truly powerful. From real-time monitoring to advanced reporting, this post breaks down what to look for when choosing a chat assistant tool.

The impact of live chat on customer satisfaction

Explore the direct correlation between Communication widget and customer satisfaction. This article provides data-driven insights and real-world examples of how Support widget can improve your customer service metrics.

Integrating Communication widget with your CRM - a step-by-step guide

Seamlessly integrate your chat assistant with your CRM system. This guide walks you through the integration process, ensuring that your customer data flows smoothly between platforms.

  • Leveraging messaging tools during peak business hours
  • Optimise your chat assistant strategy for high-traffic periods. Learn how to manage increased volume and maintain service quality during peak hours.

Enhancing customer support with live chat

Detailed strategies for using support widget to provide exceptional customer support. Learn how to train your agents, use chatbots effectively, and measure success.

Live chat ROI - Calculating the benefits for your business

Understand the financial impact of Interactive widget on your business. This guide provides a framework for calculating ROI and making a compelling case for Interactive widget investment.

Case studies section

See how others have benefited.

Discover the transformative power of Click4Assistance through real-world examples. Our case studies highlight how diverse Organisations have successfully implemented our chat module solution to achieve their goals.

Case Study 1 - Retail business boosting sales

  • Business - A leading online retailer Specialising in fashion and accessories.
  • Challenge - The company faced high cart abandonment rates and needed a way to engage customers who were hesitating at the checkout.
  • Solution - By integrating Click4Assistance live chat, the retailer was able to proactively reach out to customers during the checkout process, answering questions and providing Personalised assistance.
  • Results - The implementation led to a significant reduction in cart abandonment rates and a 20% increase in completed sales. Customer feedback indicated a higher level of satisfaction and a smoother shopping experience.

Case Study 2 - Educational institution improving student support

  • Institution - A large university with a diverse student body.
  • Challenge - The university needed to streamline its student support services, which were overwhelmed by inquiries related to admissions, course registration, and campus resources.
  • Solution - Click4Assistance Interactive widget was deployed on the university's website, enabling students to get immediate answers to their questions. The system included a knowledge base and chatbot for handling common inquiries.
  • Results - The university saw a 35% decrease in support tickets and a 50% reduction in response times. Students reported higher satisfaction with the support services and appreciated the instant access to information.

Case Study 3 - Public service organisation enhancing citizen engagement

  • Organisation - A municipal government seeking to improve citizen engagement and service delivery.
  • Challenge - The Organisation struggled with high call volumes and slow response times, leading to frustration among citizens seeking information on public services.
  • Solution - Click4Assistance Interactive widget was implemented across the municipality's website, providing a direct line of communication for citizens. Features such as co-browsing, and real-time updates enhanced the support experience.
  • Results - The municipality experienced a 40% reduction in call volumes and a significant improvement in response times. Citizens appreciated the convenience and efficiency of the chat module system, leading to higher engagement and satisfaction.

These case studies demonstrate the versatility and effectiveness of Click4Assistance chat tool solutions across different sectors. By providing tailored support and real-time engagement, our solution helps businesses and Organisations achieve their objectives and deliver superior customer experiences.

Sign up now and transform your online business

Register at Click4Assistance.co.uk, create an account, and launch our chat window application on your website. Experience the difference and transform the way you do business online.

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