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Our Website Chat Software Helps you Maximise your Marketing Spend
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10 March 2015

Gemma Baker


Our Website Chat Software Helps you Maximise your Marketing Spend

With thousands of websites vying for prospective customers’ attention it takes lots of effort and expense to get people to your website. You might be spending money on expensive PPC campaigns. You might be paying through your nose to your SEO company.

You might be targeting audiences on Facebook, Twitter and LinkedIn. The point is, you might be paying for every visitor you get on your website directly or indirectly.


So naturally you need to maximise your marketing spend in order to improve your ROI, and our website chat software can prove to be an irreplaceable tool.


In order to increase business on your website you need to decrease the bounce rate and you need to increase the level of engagement with your prospective customers. You need to interact with people in order to grab their attention, in order to make them stay on your website for as long as possible and then eventually assist them in doing business with you. In case there is some confusion, in case someone lingers on a particular page, your chat assistant can immediately offer help through a pop-up, nonintrusive, time-based chat window.


Our website chat software helps people just when they need help


No matter how well you have designed your website and how helpful your copy is, due to lack of direct human interaction, people often feel clueless. Add to this a slew of distractions constantly pulling people away from your website, and it becomes more and more difficult to keep people not just on your website, but also focused on the task they should be carrying out while they are on your website – purchase your product.


Our website chat software enables you to create customised chat invitations for specific products, services, offers, occasions and sections within your website. You can also create invitations according to the regions from where your visitors are coming. Would you like to trigger a chat invitation based on specific keywords used by your visitor on a search engine to come to your website? It can be easily done by our toolbox.


With online chat software from Click4Assistance you can


  • Increase on-site conversion rate
  • Further engage your visitors when they are viewing special offers on your website
  • Provide instant assistance when visitors are viewing hard-to-understand products and services
  • Facilitate up-selling and cross-selling by offering help on associated or related products
  • Make sure that people go through the checkout process unencumbered or when they fail to make a payment due to whatever reason


The most important function of online chat software is being there when people need you and this is what our toolbox helps you achieve. It can be totally customised. The chat window can pop-up automatically as well as manually. Your chat assistant will be able to see whether the visitor is coming for the first time, the second time or repeatedly. In case the visitor is already registered, all the related details will be instantly available to your chat assistant so that the engagement can be more precise and to-the-point.


Emulate the real-world scenario with our website chat software


What happens when you enter a storeroom, a shop or an office? You are greeted by a sales assistant or a receptionist. You feel welcomed. You feel cared for. Your questions are immediately answered. You can always politely refuse and then work your way around on your own. The same thing happens with our online chat software. Your chat assistance can offer help to your visitors as they come to your website and go through various sections. This help doesn’t have to be immediate. Your chat assistant can wait until the visitor has seen a particular number of pages or he or she has viewed a particular section of your website for a particular number of seconds or minutes.


It’s alright if you don’t want to take an initiative or if your audience would be put off by a pop-up chat offer. You can display your chat capability by either using our widget that prominently displays your online status, or an icon. Let your visitor decide when he or she needs to ask for your help.


Be proactive with our website chat software. Engage your visitors and strike up friendly conversations with them. Let them know that help is just a click away. This way you can maximise your marketing spend.


UK providers of live chat software and online communication tools to a range of industries, we offer a cutting edge, resilient and proven live chat solution backed-up with first class support and advice.


Live Chat Software Author


Gemma is a Marketing Executive for UK web chat Provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.


Cost-effective live chat software, proven to increase lead generation and customer satisfaction. Easy to implement and customise, the solution supports your business out of hours with the ‘leave a message’ feature.


Integrate our compliant solution with your existing systems for a seamless implementation. Intelligent chat routing ensures multiple department capabilities. Measure your ROI and monitor operators’ KPI’s with the Advanced Reporting Suite.


Increase productivity, reduce resource costs and improve customer satisfaction by answering multiple enquiries simultaneously with live chat software. Mitigate budget restraints, support digital transformation and help customers during online processes.