Explore our blogs
Your go-to resource for the latest blogs which are technology, communication and business related. Including tips, and updates in the world of live chat, chatbots, and AI-driven communication solutions.
Whether you’re looking to improve customer engagement, optimise operations, or stay ahead of industry trends, our articles provide valuable guidance tailored to businesses of all sizes and sectors.
Dive into our expert content to discover how Click4Assistance can help transform your online interactions and take your business to the next level. Stay informed, stay inspired, and start exploring today!
30 Oct 2025
13 Tricks and Treats: The Playful, Useful, and Surprisingly Human World of AI Chatbots
Every October, as shop windows fill with pumpkins and brands shift palettes to autumn colours, digital experiences can also take on a seasonal feel. A chatbot greeting might shift to something more playful, perhaps a festive joke or a pumpkin emoji. It’s a small, human touch in a world of automation.
20 Oct 2025
Standing Strong: Surviving the AWS Outage
In the early hours of 20 October 2025, a major Amazon Web Services (AWS) outage rippled across the internet. Popular platforms from WhatsApp, Snapchat and Fortnite to Amazon’s own Alexa and Ring, went dark. For a few tense hours, parts of the digital world simply stopped working.
27 Aug 2025
The best (and worst) uses of live chat and AI chatbot for customer service today
Live chat and AI chatbots have transformed customer service — but not always for the better. Here's what works, what doesn’t, and how to avoid the most common pitfalls.
13 Aug 2025
How to use a chatbot for business to increase leads without ruining the customer journey
Chatbots can accelerate lead generation — but not at the cost of user experience. Here’s how marketers can strike the right balance.
6 Aug 2025
How AI chatbots for business are reshaping real-time marketing conversations
Discover how AI chatbots for business are transforming real-time marketing conversations — boosting engagement, personalisation, lead generation and customer insights.
25 Jul 2025
Setting up your AI agent for business chatbot: A simple guide to Arti from Click4Assistance
Learn how to set up Arti, the AI agent chatbot from Click4Assistance. Quick setup, UK-based support, and real results. Discover the benefits of AI on your website or intranet.
18 Jul 2025
Click4Assistance vs other AI chatbot for business providers: key differences explained
Discover why Click4Assistance stands out among AI chatbot for business providers. UK-based support, secure hosting, full integration and a customisable AI agent built for your organisation.
16 Jul 2025
How Coni the Chatbot for Website Helps Housing Associations Support Residents
Discover how Coni, the chatbot for website from Click4Assistance, helps housing associations handle resident queries, streamline services, and reduce staff workload.
11 Jul 2025
How Arti, the AI chatbot for business, supports website visitors 24/7
Discover how Arti, the AI agent chatbot, delivers 24/7 instant support on your website. Learn how AI chatbots work, where they’re used, and the benefits for your organisation.
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