Explore our blogs
Your go-to resource for the latest blogs which are technology, communication and business related. Including tips, and updates in the world of live chat, chatbots, and AI-driven communication solutions.
Whether you’re looking to improve customer engagement, optimise operations, or stay ahead of industry trends, our articles provide valuable guidance tailored to businesses of all sizes and sectors.
Dive into our expert content to discover how Click4Assistance can help transform your online interactions and take your business to the next level. Stay informed, stay inspired, and start exploring today!
20 Oct 2025
Standing Strong: Surviving the AWS Outage
In the early hours of 20 October 2025, a major Amazon Web Services (AWS) outage rippled across the internet. Popular platforms from WhatsApp, Snapchat and Fortnite to Amazon’s own Alexa and Ring, went dark. For a few tense hours, parts of the digital world simply stopped working.
18 Sep 2025
Google’s £5bn AI Investment: Opportunities for UK Conversational AI and Chatbots
Alphabet’s £5bn investment in UK AI could transform conversational AI chatbots. Discover how Click4Assistance and UK businesses can benefit from smarter, more capable AI-driven customer interactions.
17 Sep 2025
How a Conversational AI Chatbot Turned a Simple Enquiry into a Lead
Discover how a conversational AI chatbot transformed an enquiry into a qualified lead in ChatGPT’s own words.
27 Aug 2025
The best (and worst) uses of live chat and AI chatbot for customer service today
Live chat and AI chatbots have transformed customer service — but not always for the better. Here's what works, what doesn’t, and how to avoid the most common pitfalls.
20 Aug 2025
Meet Arti: The AI Agent Chatbot Supporting Students and Staff 24/7
Across universities, colleges and training providers, support teams are handling more enquiries than ever — from prospective students navigating the application process to current students needing quick access to campus information and online services.
13 Aug 2025
How to use a chatbot for business to increase leads without ruining the customer journey
Chatbots can accelerate lead generation — but not at the cost of user experience. Here’s how marketers can strike the right balance.
6 Aug 2025
How AI chatbots for business are reshaping real-time marketing conversations
Discover how AI chatbots for business are transforming real-time marketing conversations — boosting engagement, personalisation, lead generation and customer insights.
30 Jul 2025
Arti – The AI Chatbot for customer support from Click4Assistance That Learns and Adapts
Discover Arti, the advanced AI chatbot for customer support from Click4Assistance, designed to automate complex conversations, deliver natural dialogue, and continuously improve performance.
25 Jul 2025
Setting up your AI agent for business chatbot: A simple guide to Arti from Click4Assistance
Learn how to set up Arti, the AI agent chatbot from Click4Assistance. Quick setup, UK-based support, and real results. Discover the benefits of AI on your website or intranet.
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