02 February 2022
Facebook data misuse
We appreciate that users are reluctant to share information via chat. Here's how our chat box for website is secure, safe, and fights off harmful data misuse.
Facebook is not new to data privacy scandals. Despite recently switching their identity and calling themselves Meta, Facebook continues to raise the suspicions of many legal experts. Indeed, legal expert Dr Liza Lovdahl Gormsen brought a lawsuit against the social network giant for exploiting the data of 44 million Facebook users in the UK between 1 October 2015 and 31 December 2019. As a result, Meta is being sued for £2.3bn.
What happened? Facebook is accused of handling users' personal data to generate its income through targeted advertising. The case will be brought to the Competition Appeal Tribunal, where it will be decided whether it can go ahead. Parent company Meta is used for taking personal data without compensating users for it.
At Click4Assistance, we appreciate that businesses may be worried about facing similar issues regarding data misuse for their customers' data. Here is what we do to protect UK users with our chat box for websites.
Chat data is not shared with any 3rd party
Your chat service fulfils only business-related functions. We support a variety of UK and international businesses with tailored and secure chat services that enable them to:
- Filter general enquiries
- Answer customers questions
- Resolve customers issues
The conversation in the chat is private and only visible to the company and the user, and it is not exposed to third parties during the process.
Click4Assistance chat bots are GDPR compliant
Facebook stores and processes users' profile data, which is why the company could share and exploit private data for profit.
However, all data shared via our chat box for website is fully stored and processed in the UK, even if a user logs in using their Facebook account. This ensures that Click4Assistance is fully compliant with the UK GDPR standards regarding confidential data use and protection. In other words, customers maintain full ownership of their data and have:
- the right to access their stored data
- the right to request the erasure of the data
Are you concerned about the data protection and privacy provided by your current chat service? Don't hesitate to get in touch with our experts at Click4Assistance to find out more about our GDPR compliance guarantees and our security priority. We are dedicated to enhancing the chat experience for both businesses and customers to smooth out the communication process. A simple, effective, secure solution to all your chat questions, it is the promise we make to you.