The Challenge
The automotive market is fiercely competitive, with 97% of car buyers conducting online research before visiting a dealership. Websites such as AutoTrader are popular amongst millennials, therefore your digital showroom needs to informative and useful to ensure consumers don’t drive off in another dealer’s car or book their aftercare services elsewhere.
The Solution
Live chat software places sales, finance and service advisors directly in contact with your online visitors. An intelligent chat distribution system directs enquiries to the correct area of expertise allowing visitors to promptly complete their research, arrange a time to visit the dealership, organise their finance options, book in a MOT or purchase a spare part etc. Along with predefined replies to answer repetitive questions, the URL auto-navigation and File Transfer features enable brochures to be shared digitally with the consumer.
The Result
Digitalise your showroom to aid your dealership to compete fully within the market. Live chat enables your representatives to handle multiple chats simultaneously, reducing the amount of time an advisor is spending on just one potential buyer, and increasing your sales and bookings. Purchasing a vehicle or spare parts can be a costly and confusing process for consumers, make it easy by having your representatives available to advise via live chat.
