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Web Chat for Retail

Ecommerce sites need to be at the forefront of customer experience to ensure they maintain a competitive edge. Live chat software offers an instant communication channel proven to increase consumer satisfaction.

Female shopper carrying shopping bags.
Pondkeeper logo - a Click4Assistance live chat customer.

What Our Clients Say

We have been using Click4Assistance for the last 4 years. It has improved the customer journey, our overall communication with our customer base and increased sales. The software is really easy to use and the report / tracking features are excellent. They phone us quarterly to ask us how we are getting on, they don't try to push add-ons or extra licences etc. they just offer really helpful and practical advise on improving performance and making the most of the software. Their support team are really supportive and friendly, special mention for our account manager who is always very helpful and knowledgeable. Overall a fantastic service, great value and I dare say we would pay a bit more for it if we had to - its that good. Recommended ++

Matt Anderson


Pondkeeper logo - a Click4Assistance live chat customer.

Would You Like A Demo Of Our Live Chat Solution?

Our experts can offer advice and answer your
questions regarding live chat for your website.

  • Take advantage of our expert knowledge
  • Discuss comparable customer implementations
  • Security, key-metrics, training, we have the answers


Cyber Essentials Plus complaint chat for website
Live chat provider Click4Assistance is FSQS registered
GDPR regulated UK live chat provider


UK Data Storage for your live chat for website

UK Data

ISO 27001 adherence when it comes to live chat for your website

ISO 27001

GCloud platform used for online chat sofware


Saas Live chat provider Click4Assistance is FSQS registered


Live Chat for Retail from the Experts

16 years of providing live chat software to the retail industry in the UK means we have a vast pool of knowledge and experience. Collaboration with the biggest brands has fuelled development of the solution and changes to business practices to ensure the software is the perfect fit for retail companies.

Blue shopping trolly illustration. Click4Assistance provides live chat software services to retail ecommerce companies.

Click4Assistance understands the changeability throughout the year and provide the flexibility required. We know that customers are 4 times more likely to purchase after a live chat. It’s now more essential than ever to include digital within your communication and engagement strategy. Our retail organisations receive support from people who understand the challenges.

  • Easily add short term licences at peak times
  • OmniChannel so your are available where your customers need you
  • Compatible with all CMS platforms
  • Easy to implement chatbots to triage enquiries
  • Support when you need it

For access to great information produced from many years working with the retail industry, click to read our blogs:

Rapid Responses Reduce Resources

Proven to increase sales, improve customer satisfaction, increase first contact resolution, reduce time and save costs, Live Chat is the preferred method of communication for shoppers on websites.

  • Chatters are 4x more likely to purchase
  • Check stock
  • Clarify/change delivery options
  • Understand sizes
  • Intervene when payment fails
Live chat dialogue example.

Hi, Doug, welcome to our live chat, how can I help you?

Hello, do you have trainers in stock?

I can see you are looking at the adidas trainers, what size do you need?

Men’s 9

thanks Doug, I’ll look that up for you…

Hi Doug, it’s your lucky day! We have those in stock, would you like to order them today?


Great. I’ll redirect your browser page to the checkout…

Live chat dialogue with a chatbot. Male live chat operator photo.

Welcome to live chat Doug! I’m CONI the chatbot, here to answer your questions or get you to the right advisor. Please select one of the below:



Check Stock

Help with checkout


Thanks Doug, what would your delivery question be regarding?



Change of address

Something else


Thanks Doug, I can confirm our standard delivery is £4.95 however this is free if you spend more than £50.

Is there anything else I can help you with?

Check delivery status

Thanks Doug. One of my human colleagues will need to look this up for you, I’ll connect you now.

Transferred to Advisor

Live chat operator photo.

Hi Doug, can I take your order number please?

Add a Chatbot to your Team

When the majority of visitor questions are repetitive and easy to answer, automating your solution makes perfect sense. A chatbot acts like another member of your team, taking chats and answering the visitor quickly and easily 24/7, answering, advising and signposting where required.

When only a human response will do, your bot will hand off to the appropriate available agent, transferring the chat just like a human colleague, with a full transcript of the conversation visible. Your bot can even be used to triage enquiries, performing more complex routing by asking preliminary questions to establish the correct team.

Increase sales, save time and money, reduce resources and improve customer satisfaction with a chatbot today.

MultiChannel Conversations in one Dashboard

More than live chat, Click4Assistance allows you to converse with customers on any of their chosen platforms. Integration with Facebook Messenger, WhatsApp and SMS ensures you include customers that prefer to use social platforms to communicate.

Meeting Rooms allow virtual open days and product launches.

Video chat can even allow you to demonstrate product live!

With a feature rich, easy to use solution which continues to develop you ensure your organisation is future proofed to handle new messaging platforms and exceed your customers expectation.

Download Web Chat Examples for Retail

Providing live chat software over 16 years for various different industries, including 25% of UK Universities with nearly 40% of our customer base comprising of Public Services, Charities and Insurance companies, we are specialists in these areas.

Selected live chat industry icon.
The Click4Assistance online chat software is powering Blackpool Council's web chat. Web chat software is provided by Click4Assistance for East Sussex County Council. University of Essex online chat software is powered and provided by Click4Assistance. South West Water use the best live chat provider in the UK.

Book your personalised demo

See the software in action and discuss your requirements with our experienced industry experts to achieve success with live chat, chatbots and much more!

  • Make it easier for your visitors to speak to your team
  • Increase leads, increase revenue
  • Decrease resources, save money


Your details have been received, we will contact you shortly to confirm the demonstration.