Explore our blogs
Your go-to resource for the latest blogs which are technology, communication and business related. Including tips, and updates in the world of live chat, chatbots, and AI-driven communication solutions.
Whether you’re looking to improve customer engagement, optimise operations, or stay ahead of industry trends, our articles provide valuable guidance tailored to businesses of all sizes and sectors.
Dive into our expert content to discover how Click4Assistance can help transform your online interactions and take your business to the next level. Stay informed, stay inspired, and start exploring today!
20 Oct 2025
Standing Strong: Surviving the AWS Outage
In the early hours of 20 October 2025, a major Amazon Web Services (AWS) outage rippled across the internet. Popular platforms from WhatsApp, Snapchat and Fortnite to Amazon’s own Alexa and Ring, went dark. For a few tense hours, parts of the digital world simply stopped working.
18 Sep 2025
Google’s £5bn AI Investment: Opportunities for UK Conversational AI and Chatbots
Alphabet’s £5bn investment in UK AI could transform conversational AI chatbots. Discover how Click4Assistance and UK businesses can benefit from smarter, more capable AI-driven customer interactions.
17 Sep 2025
How a Conversational AI Chatbot Turned a Simple Enquiry into a Lead
Discover how a conversational AI chatbot transformed an enquiry into a qualified lead in ChatGPT’s own words.
4 Jun 2025
Meet Coni – The Customer Service Chatbot for Websites
Discover Coni, the AI chatbot from Click4Assistance, built to boost customer service, streamline service, and provide round-the-clock support.
14 May 2025
Meet Arti – The AI Chatbot revolutionising customer experience
Discover Arti, the AI chatbot from Click4Assistance transforming customer engagement with 24/7 instant support, human-like conversations, easy integration, and GDPR-compliant security. Book your free demo today!
8 May 2025
How AI chatbots support universities and students during exam season
Discover how AI chatbots help universities improve student support during exam season by reducing pressure on staff, answering common queries, and enhancing the student experience.
7 Mar 2024
Conversational marketing: Combining the power of AI with humans
Conversational marketing and custom care will translate to increased conversions, but only when it is used correctly. Click here to discover how AI and humans can unite for greatness.
23 May 2023
What Are the 5 Levels of Conversational UI?
Conversational UI is critical to creating a stimulating chatbot experience. What are the 5 levels of conversational UI and how can it improve user experience?
16 Apr 2020
Transforming customer experience in local authorities
Customer experience is the epicentre for every single industry, including the public sector. When you think of customer service experience, you don’t consider those in local authorities, but they have to deal with more members of the public on a daily basis than most companies. As a local authority, your customer service communication workflow needs to be robust, and work well with your internal customer relationship manager, as many customer issues would be on-going and many of the touch-points would be follow-ups, not just new situations that can be resolved in a single interaction.
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