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Heart Charity Cardiomyopathy UK’s Chat on Your Website Implementation
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26 January 2017

Gemma Baker


Heart Charity Cardiomyopathy UK’s Chat on Your Website Implementation

Cardiomyopathy is a disease of the heart muscle, affecting about 1 in 500 people of any age, and unfortunately it’s incurable. Cardiomyopathy UK are a charity that help people with the condition live a long and full life.


The charity teamed up with Click4Assistance in November 2015, with intentions to offer an online communication channel for their visitors who may not feel comfortable contacting via telephone or email.

Cardiomyopathy UK have specific times the chat solution is available. When visitors are online, they’re able to see if a representative is available to start a chat.

The charity has a page dedicated for their Live Chat facility, explaining what it is and how to use it.

Live Chat is great if you are in a place where you cannot talk (such as at work) because you can simply click the chat button to start a conversation with a support nurse or virtual adviser. If you want a quick response to a question or don't feel like speaking on the phone then using Live Chat is ideal.

It is useful for the charity to explain this as not everyone has used live chat on a website before, it reassures visitors of the chat button purpose and enables them to use it as intended.


Cardiomyopathy UK’s Customisation Decisions

They have two different buttons; a purple and a red one. The purple button signifies the virtual advisors, who support non-clinical questions. For example; rights, benefits and welfare.

The red button shows the support nurses are available to advise customers about cardiomyopathy, and can send helpful brochures and leaflets via the file transfer, for the visitor to read offline.

Support nurses are using advising on the visitor’s condition, therefore the chat needs to be secure to ensure personal data isn’t accessed or breached.


Click4Assistance Security Policy

Security is one of our top priorities. As a UK based company, our data centres in London conform to ISO 9001 and 27001 standards. Click4Assistance adheres to the regulations laid out by the FCA for data storage, Data Protection Act 1988 and is PCI compliant.

All of our internal security policies are constantly monitored, tested, reviewed and updated, ensuring each of the following aspects are addressed:

  • Data storage and encryption
  • Physical and remote access
  • System monitoring
  • Business continuity
  • Disaster recovery

Data Security

Visitors shouldn’t feel cautious about giving personal details over chat, due to the encryption practices in place.

Why not increase your online support like Cardiomyopathy UK and implement a Live Chat solution. To learn more, drop us an email at or start a chat today to receive a free information starter pack.


Author: Rae Boyling
Rae is the Marketing Assistant for UK live chat software provider, Click4Assistance. Rae produces content for articles appearing on the Click4Assistance website and email campaigns.


UK providers of live chat software and online communication tools to a range of industries, we offer a cutting edge, resilient and proven live chat solution backed-up with first class support and advice.


Live Chat Software Author


Gemma is a Marketing Executive for UK web chat Provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.


Cost-effective live chat software, proven to increase lead generation and customer satisfaction. Easy to implement and customise, the solution supports your business out of hours with the ‘leave a message’ feature.


Integrate our compliant solution with your existing systems for a seamless implementation. Intelligent chat routing ensures multiple department capabilities. Measure your ROI and monitor operators’ KPI’s with the Advanced Reporting Suite.


Increase productivity, reduce resource costs and improve customer satisfaction by answering multiple enquiries simultaneously with live chat software. Mitigate budget restraints, support digital transformation and help customers during online processes.