Click4Assistance glyph Flower shape graphic Rectangle shape
01 March 2023 | 2081 views

Click4Assistance can integrate with GA4

Click4Assistance can integrate with GA4

Click4Assistance integrates with GA4, providing various metrics and reports demonstrating the effectiveness of our tools.

Google is forcing accounts to upgrade to the latest GA4. As such, Universal Analytics will end by July 2023, according to the search giant’s timeline.

Fortunately, Click4Assistance integrates with GA4, thanks to the ability to adjust raw HTML and JavaScript events. With this, you can see how our chat tools perform on your website without any complicated coding or the need to hire costly developers.

Why is Google transitioning users to GA4?

Google says Universal Analytics (UA) will stop collecting data on July 1st, 2023. It will then provide historical UA data for six more months before deleting it forever.

Following this transition, Google Analytics 4 (GA4) will become the primary platform. It brings a suite of changes to the metrics brands use.

Google is introducing the platform to solve two main issues:

  • Tracking methods that discriminate based on users’ devices
  • Third-party cookie privacy concerns

To this end, GA4’s primary data point is the “event.” These are more descriptive than conventional metrics and show which actions triggered them.

Furthermore, you don’t need to configure them manually. GA4 can do it automatically, saving you time and effort.

The new approach, Google says, makes it easier to follow visitor journeys without the tag manager. Brands can track leads across devices, eliminating the annoying data silos that dogged Universal Analytics. The unit of analysis is no longer the session, but the user.

Unfortunately, you can’t import old Universal Analytics data into GA4 because the structure is different. Furthermore, it doesn’t use the same metrics because Google plans to combine web and mobile data into a seamless whole. Therefore, you’ll need to get used to the “event” concept and how it relates to your operations.

GA4 will also not track third-party cookies, focusing on first-party instead. Google worries that these files – placed on websites by someone other than the site’s owner – may violate privacy by tracking users’ activities.

Start your free trial today with our website chat tool.

How Click4Assistance’s website chat tools integrate with GA4

GA4 is compatible with our “popup” chat window type, letting you see the number of chats and reports.

Many businesses use GA4 to monitor website activity, events and conversions. Click4Assistance’s GA4 integration lets you see visitor activity for each tool. For instance, you can see how many pre-chat forms users opened, the number of offline forms opened and completed, and chats started.

This heightened visibility makes it easier to get an overview of your chat tool’s status. You can see what is working and what isn’t, helping you make better marketing decisions.

Click4Assistance’s GA4 integration also assists with operational decision-making. You can use feedback from chat windows to decide what course of action to take next.

For example, suppose a visitor asks a specific question and you know it generates more leads. You can then use that information to forward that person to your top salespeople for the sale.

Click4Assistance GA4 integration also improves your reporting. You can see all the metrics related to your website chat interactions in one place, tracking individual users instead of devices or IPs.

Ultimately, the integration with Google Analytics 4 provides you with a superior information-gathering experience. You can see what’s working and what isn’t and can make changes accordingly.

How to integrate Click4Assistance tools with G4A

You can integrate Click4Assistance tools with G4A by creating and defining the events you want to track in your G4A dashboard. Then all you need to do is add scripts telling Google when an event occurs.

Setting up is easy. First, you add the GA4 script to your website then you enable cross-domain tracking. After that, create a custom event, and then add your GA4 script to the HTML of the forms for events to be triggered. You can find the full instructions on how to do this on our guide page.

While setup can be a little technical, Click4Assistance is always here to provide support. Get in touch with our team if you get stuck.

Conclusion

Click4Assistance’s web chat solutions integrate with Google Analytics 4, allowing you to link events to goals (such as a user opening a window). You can then use this information to help with marketing, operational decision-making and reporting.

Brands that integrate website chat with GA4 put themselves at a significant advantage against their rivals. You can immediately see which approaches are working for your vertical, and what you need to do to improve them.

Popular Blogs

Salford City Council and Their Journey with Live Chat 6 Sep 2016

Salford City Council and Their Journey with Live Chat

Salford City is a city and metropolitan borough. Home to 218,000 residents and has been established since 29th March 1926, including the towns of Eccles, Swinton and Walkden. Salford is said to be a great place for tourists, with a range of activities on offer and some great spots for vacationers!

Read more
Insurance Firm Jumps into Implementing ‘Chat on your Website’ Software 23 May 2017

Insurance Firm Jumps into Implementing ‘Chat on your Website’ Software

Being an insurance broker can be difficult when there is a vast amount of competition offering the same products.  Ensuring your communication with your customers is accurate, fast and professional is vital when attracting new and returning customers.

Read more
How to Add Live Chat to my Website? Use a Live Chat Plug-in 5 Aug 2016

How to Add Live Chat to my Website? Use a Live Chat Plug-in

This article is part of a series that explains the various aspects when you are considering live chat for your website.  Whether your website has been built by your own developers, an outsourced development company, or you’re using a 3rd party solution such as WordPress at some point you will need to add a chat window plug-in.If your looking to add live support chat to your website, visit this link add live support chat to your website

Read more

Find out more

Live chat dashboard with chat window example

Live chat

Learn how live chat can help empower your organisation.

Find out more
Coni chatbot live chat support Arti AI for live chat business support

Chatbots & AI

Learn how chatbots and AI can help you engage with your audience.

Find out more
integrated omnichannel communications

Omnichannel

Connect with your audience using multiple omnichannels.

Find out more

Discover more

Want to see how live chat can work for your organisation?

See examples of web chat and chatbot implementations for your industry. Be inspired by how other companies in your sector use live chat!

Download web chat and chatbot examples for your industry

Embrace new ways of engaging with your audience!