12 days of Click-mas: 9 tips for customer engagement

Discover how you can better engage your customers this Christmas and drive sales at the busiest time of the year.

Engaging customers throughout the year is challenging but particularly demanding at Christmas when so much is happening. Fortunately, this post briefly outlines nine strategies to supercharge customer engagement and drive results at your organisation.

1. Use Better Tools

Using the best live chat for small business websites is an excellent way to increase engagement and sales. For instance, Click4Assistance’s solution goes beyond conventional chit-chat, adding chatbot features, multi-platform messaging services, and the ability to use an additional slide-out window for marketing and navigation instructions.

2. Build A Customer Success Academy

You can also build a customer success academy. These helpful services supply the skills and resources people need to get the most from your products and services. Good examples of customer success academies already operating include Adobe’s Education Exchange and Microsoft Education.

3. Host Webinars And Other Virtual Engagements

Another way to drive customer engagement is to host virtual meetups and webinars. These are opportunities for you to promote ideas and share educational information.

4. Leverage Social Media

Social media is also a tool for driving engagement with customers. Active brands can build closer relationships with leads, encouraging them to buy. Consistently communicating builds confidence, trust, loyalty, and even admiration.

5. Personalise Your Services

Personalising your services is another tool for reaching out to customers. Studies show that personalised services drive 500% more transactions than their generic counterparts.

You can personalise your services by:

• Opening multiple communication channels. (Click4Assistance’s Messenger solution connects texts from Facebook Messenger, SMS, WhatsApp and website chat into a single hub).
• Gamifying the customer experience to make it more active

6. Establish Convenient Feedback Mechanisms

Maintaining a customer-centric approach can also drive engagement. Collecting feedback shows that you are responsive to your customers’ needs and willing to change according to their requests. Successful firms use customer relationship management (CRM) tools, sales automation services, and regular email communication to ensure they continue to provide the highest quality services possible.

7. Be Authentic In Communications

Being genuine and building rapport with leads is also essential for customer engagement. Avoid reading off a script and engage with individuals as people.

Examples of top authentic brands include PayPal, MasterCard, Rolex, Disney, and BMW. These firms tell their customers how things are and aren’t afraid to rock the boat if it means earning a deeper relationship with them.

8. Offer Helpful Content

You should also offer your customers helpful content. Patrons need to feel like they are getting something out of it.

Google provides valuable information on what it considers “helpful content.” The search giant says that blogs, articles, and page content should:

• Be trustworthy and credible
• Demonstrate expertise in your professional niche
• Provide users with the information they seek
• Be made for a specific audience

9. Listen Actively

Finally, listen actively to customers online and in person. Show you are taking on board what they are saying by being fully present in the conversation and paraphrasing what is spoken back to the customer when appropriate.