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Live Chat Software for Websites: An Omni Channel Approach to Customer Service
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18 February 2016

Gemma Baker


Live Chat Software for Websites: An Omni Channel Approach to Customer Service

Amongst this digital era, customers are expecting a seamless service from every platform, live chat software for websites is no different, customers expect instant responses and is perfect when used within a spectrum of communication channels and platforms.

The most significant part of running a business is customer service, no matter what the company provides. Customers will call, so it’s important for whoever is answering the phone to know how to handle the situation. When good customer service is given, the clients will remember and won’t be afraid to come back for help if needed.

Customer service can be performed in any form including chat software for business

For example, someone walks in and asks for a certain product, but the company doesn’t provide what they’re specifically asking for. Then what happens? It’s the employee’s job to compromise with another solution to try and sustain the customer’s need. Better customer service = high customer satisfaction.

Live chat software for websites integrates with social media

Twitter and Facebook have become the most famous points of interest when it comes to social media. With 307 million Twitter users and 1.59 billion Facebook users, it’s so much easier for companies to connect with their clients and also to be introduced to new leads. Customers on social media can interact with organisations using links on their posts that direct them back to the website. To ease things even more, add live chat button to a post so the visitor doesn’t have to leave the page they’re already on, they can talk straight away just by clicking one button. One of the many benefits of chat solutions for websites! PDF links to brochures could be added for extended information, useful for visitors who would like to read more.

provide customer service with chat solutions for websites

Being where the customers are gives companies the best chance to promote their websites, especially those that use live chat software for websites. Twitter and Facebook are the primary spots for businesses to interact, although some brands may find their customers on Google+, LinkedIn, Pinterest, Instagram or other social networks.

Companies can find ways to include themselves in conversation if they feel their organisation isn’t being talked about much, it’s important to add something of value. If companies feel they aren’t getting enough coverage, they can engage in order to add value to other posts while benefiting their corporate image.

88% of consumers with unanswered questions are less likely to purchase

Add live chat software to your website to ensure questions are answered quickly! Communication with customers is vitally important, lack of contact online results in unhappy clients! Neglecting opportunities on social media can lead to consequences.

Click4Assistance customers who use live chat software for business are promoted on Facebook and Twitter, with an initial introduction, including a link to their website, when they first subscribe. For longer term customers, we celebrate anniversaries with a celebratory post, also with a link.

Click4Assistance offers a 21 free trial of the live chat software for websites with no pressure to subscribe. Talk to our advisors who can help you with your questions and queries and navigate you around the website while talking to you! Contact the team at


UK providers of live chat software and online communication tools to a range of industries, we offer a cutting edge, resilient and proven live chat solution backed-up with first class support and advice.


Live Chat Software Author


Gemma is a Marketing Executive for UK web chat Provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.


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