16 September 2013
5 Reasons to Unleash Your Business’ Potential By Using Website Chat Software
A very successful way to make money is through selling online, however, the drawbacks of this channel previously include that potential customers could not instantly have their queries answered and gain assistance before purchasing.
Nevertheless many companies are now opting to implement website chat software onto their sites, therefore allowing visitors to be able to directly communicate and receive reassurance in real time before buying. This feature has proven popular amongst visitors, and it’s not only big companies adding it, even one man businesses have chosen live chat.
There’s no excuse why your business should not have live chat so here’s our countdown to 5 reasons how website chat software will boost your business
5. Recognise your Audience
Finding out about your customers’ grievances about your business is a great way to improve your service. Furthermore finding out when and how you have met your customers expectations and responding to their feedback enables the business to actively develop their customers needs. Live chat is the most effective, quickest and easiest way to achieve this and customer satisfaction can be measured in post chat surveys.
4. Unique Selling Point (USP)
Every business goal is to be ahead of the competition and implementing live chat onto your website can make your business stand out from the rest. By proposing that little something extra through the live chat feature e.g. free advice, you’re prone to generate more sales leads and retain valued customers. Masses of consumers are willing to pay a higher price to receive high level customer service and live chat compliments that need.
3. Generate sale leads and Increase Conversions
There is an increase of customers who are needing reassurance before making that final decision. This could be due to the wariness of handing over details online due to copious amount of media hype circulating about credit card fraud. Customers are put at ease and are nearer to making that final decision when given the ablilty to have queries answered instantly during the process.
2. Cost Effecient
Customers are getting an instant response, the waiting time is decreased as they are straight through to someone who can answer their query instead of being transferred around the whole company and they are more likely to make that final click. As one operator can handle several chats at once, where as on the contrary, those handling incoming calls can only handle one call at a time, less operators are needed to deal with the chats. Therefore by improving your efficiency through website chat software it can help to increase your revenue.
Consumers feel they get a quicker response through live chat than they would using email or ringing the business even if they had a delayed response. As shown in a recent survey, half said that they were reassured that their purchase would be hiccup free when being able to talk to a real person throughout the process.