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Website Chat Software for Business Start-Ups
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04 February 2015

Gemma Baker


Website Chat Software for Business Start-Ups

Starting a new business can be fraught with pitfalls as well as significant start-up costs.  If you’re also running an ecommerce start-up or a business that is reliant on a custom built website there will also be considerable technical costs such as hosting and development. 

And that’s before you’ve perhaps acquired any customers or built your brand in the offline or online space.

Online chat software is very well suited to ecommerce and SME start-ups  

Customer service can be one of the most important investments in a new business both from a technical aspect and a brand building perspective.  Every new customer is important financially and also because social media gives them the opportunity to make or break new businesses.  As positive news spreads about a start-up, new customers can become powerful advocates.

Website chat software is a technical investment within the financial capabilities of most small start-ups.  It is also relatively simple to implement on a business website. 

What it gives new businesses is something very valuable. 

Feedback from web users
With any new business feedback is vital as you hone and build your offering.  Live chat software gives start-ups the ability to gain valuable feedback and user input by putting you directly in contact with your new customers and potential customers – without running a survey.

Speaking your customers’ language
One of the positive aspects for businesses using online chat software is its informality.  You are able to converse directly with customers in the tone that suits them – business-like if required but also on a more informal basis if that is preferred.  Plus, being online, there’s no danger of any communication breakdown due to accents.

Brand advocates
Your early users are your best chance to build solid advocates for the future.  By engaging with them early you can begin to understand their needs from you – whether you’re running a B2B business or a B2C one.  Website chat software gives you the opportunity to reach out and build that relationship for the future.

Clinching sales
Regardless of the type of start-up involved, online chat software can assist you clinch those early sales, all too important in a challenging business environment.  Using proactive chat technology you can learn the right times and places to approach your customers who may be seeking assistance.

Click4Assistance has been providing website chat software since 2004 in the UK.  Find out what it could do for your business start-up.  Click here for more information


UK providers of live chat software and online communication tools to a range of industries, we offer a cutting edge, resilient and proven live chat solution backed-up with first class support and advice.


Live Chat Software Author


Gemma is a Marketing Executive for UK web chat Provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.


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