26 May 2016
Cancer Research: Improving Patient Care with Live Chat Services
Healthcare organisations constantly deal with sensitive information. Patient confidentiality is paramount priority for these healthcare bodies. Cancer Research is no different. The leading organisation in the world committed to beating cancer through research, they are dedicated to learning news ways to prevent, diagnose, treat cancer and offer support to those who are affected.
Patients, carers, and anyone affected by the disease, seek out experts to speak with to ease their minds. With millions of people afflicted each year, depending on the circumstances speaking with someone right away can be an issue, due to waiting times it can be a couple of days before being able to book an appointment or that a nurse will be visiting.
Communication is vital, and live chat services offers an instant channel for patients, carers, family and friends to be able to speak with someone right away whether for advice or a peace of mind. Live chat services is a completely secure one to one environment. The Click4Assistance solution transmits 256 SSL encryption making the chat as secure as a payment page. Click4Assistance is a UK based live chat software provider, with data stored in Europe’s largest and most secure datacentre located in London.
Cancer Research approached Click4Assistance in 2015, after extensive research into the providers and solutions available on the market. The main factor for Cancer Research UK was security and the protection of patients’ data within chat. This is vital as a specialised team of nurses have been established to give specific patient advice across the live chat, providing emotional support and medical advice during this vulnerable time.
Another requirement, was the customisation of the live chat services. Cancer Research needed the solution to be able to look and feel like their own chat, customising every visitor facing aspect with their branding and institute colours. Patients opening up about their condition and their treatments need full confidence that they are speaking directly with Cancer Research Nurses and not through a third party.
“Click4Assistance is delighted to be involved with such a worthy organisation, and we look forward to working with CRUK to continue to improve services to patients during a vulnerable period of their lives. Live Chat is often discussed as a sales communication channel, however can extend communication accessibility across a range of services. We hope Cancer Research UK’s ground breaking application for this solution will revolutionise the availability of healthcare information.”
-Gary Martin, Managing Director, Click4Assistance
For more information on Cancer Research implementation and experience of the Click4Assistance live chat services, or to discuss your organisation strategies to patient care, speak with our Healthcare Co-ordinator for free on 0845 123 5871.