20 April 2016
Chat Integration Converts Website Traffic
There are many marketing routes that bring traffic to a website, Pay per Click, Email Campaigns, and Exhibitions for example. Chat Integration with a website can help covert website traffic. This article covers how integrating chat help converts traffic gained from Exhibitions.
The tradition of trade and exhibition fairs dates back to late medieval Europe, the first era of merchant capitalism. Many businesses still follow that tradition, although the motivations may now be different from selling animal skins or hand crafted pots like our medieval ancestors.
When surveyed, businesses gave the following main considerations for wishing to exhibit their products and services
88% - brand awareness
72% - Generate More Leads
54% - because their competition were there
It’s a good idea to exhibit your business, as it allows engagement with other industries, current or potential customers. With increased interest in the products, services or brand, an exhibitor would expect to see an increase in website visitors, as attendees’ further research companies they have encountered at the show. 72% of businesses cite lead generation as a primary focus, these increases in website traffic is welcomed, but are they able to convert traffic into customers?
Chat integration is proven to increase enquiries and sales. Allowing your website visitors to engage instantly with your knowledgeable staff ensures any questions are answered quickly and easily. Website visitors state that the presence of chat integration on a website enhances the reputation of the business.
Using chat integration allows operators to chat in real time with visitors who may need some assistance on the website. If the client has been browsing for a while, the operator can quickly send them a proactive invitation before they decide to leave the page, which reduces shopping cart abandonment as customers can ask any questions enabling them to proceed with purchase. There’s no need to wait for an invite to come through though, if a visitor has a question or two, they can easily start a chat with an operator, with just a simple click of a button, who can instantaneously respond to the message. Chat integration provides an opportunity to upsell, as the operator can redirect the customer to additional products.
If your business is looking to exhibit their company and products, now is a great time to build your strategy for dealing with the leads as a result. Contact one of our dedicated account managers on 0845 123 5871 or email us at firstname.lastname@example.org,uk . Or you can even start a chat with one of our operators and see for yourself how efficient and simple a live chat solution is to use!