23 June 2015
Since September we have explored the nature of recruitment, marketing and outreach within UK’s competitive further education landscape in a series of blogs and emails. Over this time we hope to have identified with departmental goals and provided insightful tips on the practical applications of live chat software.
Still uncertain? Remember that a number of major UK institutions are already using the Click4Assistance solution, including the University of Liverpool, Glyndwr University and Southampton Solent University. We’ve shared a lot of information over these last few months so here is a quick reminder of just some of the advantages of live chat software.
Efficient- Unlike a phone call, live chat allows your recruitment officers to speak to multiple students simultaneously.
Accessible - Only means of communicating for free in real-time for international students and some disabled students.
100% Customisable - Integrates seamlessly with the design of your university website.
Reports- Assess operator performance and measure ROI through real-time, daily, weekly and monthly reports.
Integration- Integrate with your existing CRM system to automate the collection of student information.
Pre-Chat Forms- Use bespoke questions to identify the nature of the enquiry before a team member engages in chat.
Call-Back- Chat button switches to call-back button that collects student information if nobody is available to take the chat or the office is closed.
As the intellectual hubs of the UK, offices that underpin university operations should be at the fore of innovation (not just the lecture halls). Live chat software is popular in a range of industries but holds a special place among universities because of its appeal to 18-21 year olds – the primary demographic.
Universities that continue to ignore the text-based communication trend of the 21st century threaten to oust themselves. This is especially true within the lucrative international market, where communication is vital to guide foreign students through the application and visa process.
But why trust Click4Assistance when there are hundreds of live chat software providers?
As the most established UK provider of live chat software with over 10 years of experience in delivering chat technology to SME and corporate organisations we are ideally qualified to understand the needs of your organisation. Our close partnership with universities and other organisations from the education sector gives us industry-specific knowledge that makes us the number one choice for UK universities.
Professional services (including chat window design, optimisation consultation and bespoke reports) and on-going customer-driven development ensures we stay one step ahead of the competition. As a UK-based team we provide a dedicated Account Manager who will take the time to understand and optimise live chat for your business. Besides universities and academic institutes, our clientele includes the likes of Harveys, Energy UK, 192.com and many more.
The University of Bradford decided to implement a Live Chat solution for the Clearing period (July/August/September) 2014. Following a search of the market and vendor presentations Click4Assistance were chosen based on their easy to implement, cost effective and easy to use solution. The Web Team worked closely with Click4Assistance and implemented the tool in a matter of days with University 'Agents' up and running in no time at all. The support from the team, and Jill in particular, was great - always on hand to answer any queries(however minor or seemingly daft!) and the technical support was also appropriate to the needs of the Web Team. The tool was used really successfully over the Clearing period with 10 additional agents added for that period, and we now have it running as 'business as usual' for our Course Enquiries team and are planning on rolling it out wider this year. All in all a really simple to implement, use and roll-out tool with the technical and non-technical support on-hand should it be needed.
The University of Bradford
Encouraging students to show an interest in your university is challenging enough, so it’s important to choose a live chat tool that is proven to deliver.
We understand that introducing a new tool to a university environment is a complex procedure with many different aspects to consider
We are currently offering an extended trial of the Click4Assistance Toolbox, which allows you to pilot live chat software for 21 days or more so that you can see the benefits first-hand and make an informed decision.
As mentioned in our previous blog, our Professional package is currently available for £24.95/month, equating to approximately 83p a day. Unlike other providers we do not charge an implementation cost. Summer is a good time to cut underperforming campaigns and re-invest your budget in something exciting and new. For the price of a daily newspaper your university can offer an entirely new platform of communication to prospective undergraduates.
Very effective and inexpensive Click4Assistance is great value for money. It costs very little, works great with very little configuration and provides a service that users/customers find hugely valuable. The support is also excellent, with very friendly staff ring up regularly to check things are ok, and they seem genuinely keen to hear feedback on the service and how it could be improved
Oxford Brookes University
At Click4Assistance we genuinely believe that live chat can add real value to your marketing, outreach and recruitment efforts. If your university is serious about being the best in the UK then it’s important to distinguish your online presence with practical innovations.
Contact one of our friendly University Coordinators for a free demonstration of live chat software without the pressure to subscribe. Call on 0845 123 5871, email firstname.lastname@example.org or start a chat.