07 December 2018
Why Santa Looks to Live Chat and Chatbots for Better Customer Service
With Black Friday having just recently passed by – a month ahead of Christmas, and with retail industry analysts saying that UK consumers are expected to spend £2.5bn online, Santa Claus is looking closely at the trends and planning ahead to ensure that he can meet customer demand during the December festive season. Black Friday is in effect an American import, and it marks the end of the Thanksgiving celebrations in the United States, while acting as a huge retail sales opportunity for retailers.
Some trend analysis of the Black Friday sales may in some respects give him a clue about what will be the most popular gifts of the Christmas 2018 festive season, and thus allowing him to stock up with whatever people are likely to request as presents. For better forecasting he’s even invested in artificial intelligence (AI) and machine learning to help him to manage his organisation’s big data, and with Rudolf the Reindeer complaining about his work levels he’s also looking at using self-driving vehicles such as autonomous sleighs to help him to manage his worldwide distribution network.
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