Top 10 reasons to use video chat software in 2023

Discover why you should use video chat software, including how it builds trust, streamlines interactions, and even lets you perform real-time product demos for customers.

Video software has come of age and is ready for prime time in your business. Faster internet connections and more integrated software make it more straightforward to set up than ever before. Ninety-one per cent of firms now use video as a marketing tool, a significant step up from last year’s figure, underscoring its value.

But what commercially relevant factors are driving these impressive growth figures? Let’s take a look.

Build Trust

The primary reason for the success of video chat software is its ability to build trust. Live chat for businesses lets agents personalise communication methods, showing visitors the real people behind a website.

Seeing the people working for the organisation generates rapport and establishes the legitimacy of your enterprise. Friendly faces, pleasant smiles, and expert knowledge give users the reassurance they need.

Demonstrate Your Product

Video chat software lets you demonstrate your products in real time via your website or chat apps. Team members can show customers how to operate or use everything you sell without referring to dry manuals or complicated FAQs pages.

This approach makes interacting with your company feel more engaging. Customers get the support they need immediately, without having to go through complicated processes or do independent research. Knowledgeable team members are available to provide them with answers straight away.

Furthermore, you can introduce site visitors to features they might overlook if left to figure it out themselves. Agents can demonstrate specific procedures or methods, helping to aid understanding.

Use Eye Contact

Another reason to choose video chat software is that it facilitates eye contact. You can look at your customers directly and deliver your message more powerfully. The interaction feels more true to life.

Run Live Events

You can also schedule live events using a video chat application for business. These can be helpful when you want to launch a new product or host regular interactions to engage your audience. Many video chat apps have video conferencing tools, letting you reach multiple customers simultaneously.

Increase Productivity

Increased productivity is another reason to use live video chat software. More visual information streamlines communication and reduces inefficiencies. Customers and agents can better understand each other through verbal and non-verbal cues.

Enhanced productivity is also possible internally. Instead of physically travelling to meetings, colleagues can meet visually online and share their ideas similarly to chatting in person.

Builds Stronger Relationships

Meeting via video chat apps can also foster stronger relationships. Personal connections arise more naturally when each party can see each other in the flesh.

One reason for this phenomenon might be the ease of holding someone’s attention in face-to-face interactions. Chatting to agents over chat apps can feel impersonal, but talking to them over video feels more engaging, encouraging rapport.

Reduces Costs

Switching to video chat software in 2023 could also potentially reduce costs. Meeting face-to-face with customers is impractical for most online businesses, and those that try it often incur substantial expenses.

Video chat software is a solution that balances the benefits of engaging face-to-face with clients and reducing costs. User interfaces effectively mimic conventional physical interactions with video, audio, screen sharing, recording, and other features.

Connect To Customers Globally

Video chat software is also a superior tool to connect to customers globally. Branching into new markets can be challenging because of trust issues, but if customers can see you, businesses can often overcome these challenges.

Video chat software is particularly valuable for visa assistance and immigration firms. Demonstrating your expertise over video calls can be an excellent rapport-builder, encouraging potential customers to part with their cash.

Provide Superior Flexible Learning

Educational establishments and training companies might also use video chat software to demonstrate their pedagogic prowess. Agents could use video features to provide mini lessons or helpful insights to prospective students or businesses with valuable training upfront.

Create More Accurate Records

Lastly, video chat software might be superior to in-person meetings because it lets you capture accurate records of everything that transpired during the call. You can use this information for quality control, customer feedback reviews, and as a reference before contacting the client again for follow-up.

With in-person meetings, another person must transcribe events or first record them and write them up. This approach is error-prone and may omit some events.

So, there you have it: our top ten reasons why you should use video chat software like the one we offer at Click4Assistance.