Adding a chat widget to your website

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What is a Chat Widget and how will it impact my website?

A chat assistant is a small interface, often located in the bottom corner of a website, that allows visitors to engage in real-time text-based conversations with customer support representatives. This technology has become increasingly popular and essential for businesses looking to improve their online customer service experience. Widgets have a significant impact on websites by:

  • Enhancing customer satisfaction - By providing instant access to customer support, online widgets can improve the overall customer experience and satisfaction.
  • Boosting sales - With the ability to answer questions and assist in real-time, webchat widgets can help guide customers through the purchasing process, increasing conversion rates.
  • Optimising customer support operations - Support widgets allow for efficient communication between customers and support representatives, reducing wait times and improving response times.
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Choose the Right Webchat Widget for Your Business

When selecting a chat assistant for your company, it's essential to consider its key features and capabilities. A reliable widget should have the following components:

  • Real-time - communication capabilities for instant customer support
  • Customisable - branding options to showcase your brand's image and personality
  • Integration - with your existing CRM system for streamlined data management
  • Multi-language - support for global customer reach
  • Cross-platform - compatibility for seamless interactions across devices and platforms

Additionally, it's crucial to assess the pricing and scalability of the chat tool, as well as the support and maintenance services provided by the supplier. By carefully considering these factors, you can choose a messaging tool that best suits your company's unique needs and budget.

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Leading Suppliers in the Chat Widget Market

As live support widgets continue to gain popularity among businesses, there is no shortage of suppliers in this competitive market. Some of the top suppliers of chat tool solutions include:

  • Click4Assistance - With a range of advanced features and customisation options, Click4Assistance offers a comprehensive chat assistant solution for businesses of all sizes.
  • LiveChat - This popular chat tool supplier boasts seamless integration with popular CRM systems and comprehensive customer support services.
  • Intercom - Focusing on personalised customer experiences, Intercom offers a messaging tool with advanced features such as AI-powered chatbots.
  • Zendesk Chat - With an emphasis on data analysis and customer insights, Zendesk Chat provides a messaging tool solution designed to improve customer engagement and conversion rates.
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Elevate Your Business with Our Online Widget

Ready to take your business to new heights? Our live chat widget has everything you need to enhance customer satisfaction, boost sales, and optimise your support operations. With our advanced features and customisable options, our chat tool is the perfect fit for businesses of all sizes. Don't miss out on the opportunity to elevate your business – integrate our web chat widget today!

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What to look for in a Chat Widget?

When selecting a live chat widget for your business, consider these key features:

  1. Ease of Use - Ensure the widget offers a user-friendly interface for both customers and team members.
  2. Customisation Options - Look for the ability to tailor the widget to match your brand's visual and verbal identity.
  3. Integration with Other Tools - Verify that the widget integrates seamlessly with your existing tools and platforms.
  4. Analytics and Reporting - Choose a widget that provides valuable insights into customer behaviour.
  5. Customer Support - Ensure the provider offers reliable support to address any issues or questions you may have.

The benefits of using a website Live Chat Widget

Improved customer satisfaction - Real-time support and assistance significantly enhance the overall customer experience, ensuring that queries and issues are promptly addressed, leading to happier and more loyal customers.

Increased sales and conversions - Immediate communication with potential customers plays a crucial role in reducing the likelihood of cart abandonment. By addressing concerns instantly, businesses can increase conversion rates and drive more sales.

Enhanced efficiency and productivity - Streamline customer service operations through instant web chat to enable support teams to handle multiple inquiries simultaneously. This not only speeds up response times but also allows for more efficient use of resources.

Competitive advantage - Offering live chat widget services sets a business apart from competitors by demonstrating a strong commitment to customer service and satisfaction. This added layer of support can be a key differentiator in a crowded market.

Valuable insights and feedback - Interactions through instant messaging provides businesses with valuable data about customer preferences, pain points, and overall experiences. Analysing this information can help in refining products, services, and customer support strategies.

What makes widgets so popular?

The growing popularity of chat windows comes from the desire for instant, personalised communication in today's digital world. New technology has enabled the addition of smart features like automated responses and chatbots. These tools make it easier for businesses to provide rapid and efficient support, further driving the demand for chat widgets.

Additionally, chat windows offer a more casual and approachable form of communication compared to traditional customer service channels like phone or email. This appeals to modern consumers who value convenience and efficiency in their interactions with businesses.

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How do I find the right free chat experience?

Finding the right free chat experience can be challenging, as there are many options available in the market. Some key factors to consider when looking for a free chat widget include:

  1. Features - Look for a chat tool that offers a robust set of features tailored to your business needs and goals.
  2. Support - Ensure the provider offers dependable customer support to help with any technical issues or questions.
  3. Customisation - Opt for a widget that can be customised to reflect your brand's identity and style.
  4. User-friendly interface - Make sure the chat window is easy to use for both customers and your team members.
  5. Integration with other tools - Check that the widget integrates smoothly with your existing tools and platforms.
  6. Scalability - Think about whether the chat widget can grow with your business and handle increased traffic and demand.
  7. Read reviews and ratings - Research and read reviews from other businesses to gauge the pros and cons of each option.
  8. Try demos and free trials - Utilise demos and free trials to test out different chat widgets.

By focusing on these aspects, you'll be well-equipped to choose a chat assistant that meets your needs and enhances your customer engagement. Don't miss out on the benefits of live chat widgets – start exploring your options today!

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The Hidden Pitfalls of Free Messenger Services

While it may be tempting to opt for a free messenger service as your chat assistant, there are potential downsides to consider. Some of these include:

  1. Limited features - Free messenger services may offer limited features compared to paid options, limiting your ability to customise and optimise the live chat widget experience.
  2. Lack of support - As these services are usually free, they may not provide reliable technical support, leaving you with limited resources to troubleshoot issues.
  3. Branding and advertising - Free messenger services often include branding or ads that may be distracting or unprofessional for your customers.
  4. Security concerns - As these services are built on third-party platforms, there may be security vulnerabilities that put your customer's data at risk.
  5. Customer perception - Using a free messenger service may give the impression that your business is not willing to invest in proper customer support, potentially damaging your reputation.

Web messaging tools are crucial for businesses aiming to boost customer engagement and support. The appropriate widget can elevate customer satisfaction, stimulate sales, and provide significant insights. However, while free messaging services may appear economical, they often have drawbacks such as limited customisation, integration capabilities, and scant provider support, which businesses should weigh carefully when selecting a chat widget.

Choosing the Right Chat Widget

When selecting the ideal chat tool for your business, consider these key factors:

  • Pricing plans
  • Features
  • Integration options
  • Customer support

Investing in a high-quality live messaging tool can yield long-term benefits such as:

  • Enhanced customer satisfaction
  • Increased sales

Top web chat assistants in the market include Click4assistance, Intercom, LiveChat, and Zendesk Chat. Before making a choice, clearly outline your needs. Consider aspects like the volume of customer inquiries, customisation options, integration with other tools, and the level of customer support required. This ensures you select a service that perfectly fits your business.

The Difference Between a Chat Widget and a Chat Button

Although the terms "chat widget" and "chat button" are often used interchangeably, they have distinct differences. A chat button is a static icon typically found on a website's homepage or contact page, prompting visitors to start a conversation. Conversely, a chat tool is an embedded tool that remains visible on every page of a website, allowing visitors to easily initiate a chat at any point during their browsing experience.

How to Select the Most Suitable Chatbot Service in Today's Market

When choosing a chatbot service, evaluate factors such as natural language processing capabilities, integration options, and pricing plans. Free chatbot services might seem cost-effective but often come with limitations like restricted engagement volume and platform availability. Consider these factors to develop an effective plan for incorporating chatbot technology into your customer service strategy.

Man interacting with a live UK chat widget on his laptop

What is Hosted Live Chat?

Hosted live chat allows a third-party service to manage the messaging tool, freeing businesses from this task. It's ideal for those without the means or know-how to handle live chat on their own. Benefits include cost savings, scalability, and dependable performance, with the service provider guaranteeing steady uptime.

However, it's crucial for businesses to assess the provider's security protocols to safeguard customer data. In essence, hosted live chat widgets can be an excellent tool for businesses aiming to enhance their customer interaction while simplifying internal processes.

How does hosted Live Chat benefit my business?

Implementing a managed live chat widget offers several key benefits for businesses:

  • Increased customer satisfaction and retention
  • Cost-effective customer service
  • Improved sales and conversions

With a dedicated team managing the hosting and maintenance of the chat widget, businesses can rely on consistent uptime and performance, ensuring swift and tailored interactions that result in greater satisfaction than conventional methods.

Example of a ChatBot conversation

Why should you have online messages on your website?

Incorporating a chat tool on your website offers numerous benefits for both businesses and customers, including enhanced customer engagement, improved efficiency and productivity, and increased customer loyalty. Our chat tool is not just another tool; it's a comprehensive solution aimed at transforming how businesses connect with their customers. With cutting-edge features tailored to modern business needs, it’s time to redefine your customer engagement strategy.

7 Best Chat Widget services on the market currently:

  1. Click4Assistance - Is the premier choice for dependable live chat software, boasting a solid reputation since 2006 and trusted by major organisations such as the NHS and Which? It offers smooth integration, customisable designs, and outstanding support, making it an excellent selection for any business. Starting at just £21.95 per month with a flexible 30-day rolling contract and no setup fees.
  2. Zendesk Chat - Offers a user-friendly interface and integrations with popular tools like Shopify, WordPress, and Facebook. Plans start at $14 per agent per month.
  3. SnapEngage - Known for its advanced customisation options and real-time translation feature. Pricing starts at $19 per agent per month.
  4. Intercom - With features like co-browsing and integrations with popular tools like Salesforce, it's a perfect solution for sales teams. Plans start at $87 per month.
  5. PureChat - Known for its user-friendly interface and customisable chatbox designs. Offers a free plan with paid plans starting at $99 per month.
  6. Crisp - Highlights include team collaboration features and advanced chatbot capabilities. Free version available with paid plans starting at $25 per month.
  7. LivePerson - Offers AI-powered chatbots and real-time analytics to improve customer engagement. Pricing available upon request.

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For security, a business email address must be provided. If you have a business website and use a public address such as gmail, hotmail etc. please contact 0845 123 5871 and speak to an account manager who will be able to help.

Why is Click4assistance the better alternative to the competition?

Depictions of the Click4Assistance UK chat widget software solution

Customisable Chat Widgets - Click4Assistance enables the complete customisation of chat tools to match your website's aesthetic, ensuring a seamless customer experience.

Analytics and Reporting - The software offers comprehensive metrics tracking, including chat volume and response times, to enhance customer service.

Omnichannel Support - It accommodates various contact channels such as live chat, email, social media, and SMS, meeting customer preferences.

AI-Powered Chatbots - Click4Assistance provides sophisticated chatbots that handle routine inquiries, freeing staff to tackle more complex issues, and includes the option for integrating a knowledge base.

Distinctive Features of Our Chat Widget:

Installation & Mobile-Friendly - The setup is straightforward, and it ensures an optimal experience for mobile users.

User Interface - The interface is designed for intuitive management of customer support.

Exclusive Features - Offers customisable design, language support, asynchronous chats, continuous support, and competitive pricing.

Click4Assistance presents an economical live chat software solution with pricing based on the number of operators, not per user. A 21-day trial with full features is available for a thorough assessment. With its comprehensive feature set at an affordable price, it stands out as an excellent option for businesses seeking value.

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Data security commitment

ISO 27001 certified, SSL/TLS encryption, regular backups, GDPR compliant, ensuring data security and privacy.

Ready to take your customer interactions to the next level?

Contact us today for an exclusive demo and discover how our chat widget can become your ultimate growth partner.

Investing in the right chat services can bring significant benefits for your business, including improved customer satisfaction, increased sales, and enhanced efficiency. With a range of features and options available, it's essential to choose a widget that aligns with your business needs and goals.

Explore more about live chat tools and discover how they can transform your customer service experience on our website and through our articles.

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Which? has integrated the click4assistance web chat software
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Download web chat & Chatbot examples for your industry

Providing live chat software over 16 years for various different industries, including 25% of UK Universities with nearly 40% of our customer base comprising of Public Services, Charities and Insurance companies, we are specialists in these areas.

Click on your industry below to see examples of others using Click4Assistance.

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Book your personalised demo

See the software in action and discuss your requirements with our experienced industry experts to achieve success with live chat, chatbots and much more!

  • Make it easier for your visitors to speak to your team
  • Increase leads, increase revenue
  • Decrease resources, save money


Your details have been received, we will contact you shortly to confirm the demonstration.

Book your personalised demo

See the software in action and discuss your requirements with our experienced industry experts to achieve success with live chat, chatbots and much more!

  • Make it easier for your visitors to speak to your team
  • Increase leads, increase revenue
  • Decrease resources, save money


Your details have been received, we will contact you shortly to confirm the demonstration.