28 April 2022
What is the best chat software for business?
Live chat is one of the most effective communication tools for companies today, but how do you go about finding the best chat software for your business?
Live chat has become increasingly commonplace in the last five years, but there are still thousands of businesses across the UK missing out on the opportunity to connect with clients and convert leads through instant messaging and online chat. Statistics show that 75% of consumers now prefer live chat to any other channel. Having effective, efficient, industry-specific live chat software can offer an array of benefits for business owners and customers.
In this informative guide, we’ll discuss the advantages of live chat and outline the benefits to look for when choosing a live chat software provider.
What exactly is live chat?
Live chat is an online messaging tool, which enables businesses to communicate with customers and site users in real-time. If your website offers live chat support, you can respond to questions and queries, provide information and engage with clients with minimal effort and provide access to 24/7 customer service. When you visit a site that offers live chat, a window will appear, which enables you to talk to an agent. Through live chat, you can find relevant information, ask for clarification or more details and resolve problems.
What are the benefits of live chat?
Live chat software offers a raft of benefits for both customers and businesses. Here are some of the key advantages of installing live chat on your website:
- Increasing lead conversion rates and sales
Over 75% of consumers won’t buy from websites that don’t offer live chat support and almost 40% of people have made a purchase following a positive live chat experience (source). Live chat software can help you to convert leads and boost sales and reduce the risk of customers abandoning their baskets and trolleys. Almost 60% of consumers say they would give up a purchase if they were not able to resolve a problem or find answers to a question quickly. Live chat can help you offer instant support, direct customers towards relevant, useful information and promote products and offers to encourage the individual to take the next step in the sales funnel.
- Improved customer satisfaction
Customer service is the main reason why people leave negative feedback and reviews for businesses today. With over 90% of consumers checking reviews before they buy, it is critical for companies to offer excellent customer service. Live chat is a simple, convenient and cost-effective way to enhance customer experience and increase the chances of receiving positive reviews.
- Catering to customer preferences and demands
Many people who use websites and apps today are looking for quick, easy, convenient ways to shop or access products and services. One of the main benefits of live chat is enhancing convenience for web users. People want to be able to achieve their objectives rapidly with minimal effort. Statistics show that most consumers favour live chat because they get their queries answered immediately and they can multitask.
- Efficient support
Live chat offers people an opportunity to talk to an agent instantly, but it also improves efficiency because agents are able to access information about the customer and view previous issues or problems within seconds. This is a much faster option than phone calls and emails. Dealing with queries speedily improves customer experience and saves businesses money.
- Cost-effective communication
Live chat software is proven to increase sales and it also helps to reduce costs, which maximises profit margins. People who use live chat spend an average of 60% more than those who don’t and live chat costs 20%-50% less than phone calls (source).
What is the best chat software for business?
Live chat offers a broad spectrum of benefits for businesses, but it’s essential to make the right choice when exploring software advantages to ensure you achieve optimum results. There are myriad software providers, so how do you go about narrowing down the options? Here are some key factors to consider when trying to find the best chat software for business:
- Track record and reputation
- Industry experience
- Additional features
- Branding options
- Competitive costs
- Rapid response
- Multifaceted solutions
Click4Assistance is an established, experienced live chat software provider, which offers solutions for businesses operating across several industries. Companies can benefit from access to tailored, targeted solutions and access to innovative, customer-focused features to elevate live chat experiences and respond to changing consumer demands and preferences. Business owners can celebrate and promote their brands through live chat and provide responsive support while saving money and enhancing customer service and experience.
Click4Assistance provides live chat for businesses in the insurance, education, hospitality, travel, auto, housing, healthcare and retail industries, as well as offering bespoke solutions for public organisations, local authorities, SMEs and contact centres. Using Click4Assistance services, businesses and organisations can increase sales and conversion rates, be proactive in communicating and engaging with clients and prospective customers and reduce the risk of losing out on sales.
If you have any questions about Click4Assistance software, or you’d like to learn more about how the services and features could benefit your business, don’t hesitate to get in touch.
Live chat software can revolutionise your business. If you’re not already using live chat, now is the time to start reaping the rewards. Live chat software is proven to boost conversion rates and sales, enhance customer service and save money and it can also help you to improve customer experience and encourage web users to visit your site. There are many live chat software options out there and it’s worth spending time researching providers to find the best chat software for your business. Making the right choice can help you to drive your business forward.
Click4Assistance is a reliable, reputable live chat provider, which caters to companies and organisations across multiple sectors and industries. If you’re looking to save money, increase efficiency, convert leads, improve ROI, elevate customer experience and enhance your website, why not get in touch with Click4Assistance today?