12 April 2022
Who are Click4Assistance?
Click4Assistance is the UK’s premier chat software provider, managing, designing, developing and integrating chat for websites as well as other web-based communication services.
During the early 2000s, it became clear to our founding members that websites were more than just shopfronts for online businesses. Instead, we saw them as interactive forums – places where customers and brand representatives could meet and talk.
Unfortunately, back then, the number of communication options was limited. Customers could interact with online stores and service providers, but they had to send emails which were clunky. Conversing naturally with a member of staff was not yet a part of the experience.
However, that all changed in 2006 when Click4Assistance began offering business customers the first iteration of its live-chat products. Following this decision, website owners could talk to customers in real-time about their requirements. The breakthrough was significant for both the firm and its customers.
Starting more than a decade ago, Click4Assistance had a vision for improving online communications. By 2006, we implemented the first version of our Live Chat Software, and forward-thinking companies quickly adopted it. The solution made it possible to communicate with customers on their websites in real-time, as if they were in-store.
By 2010, interest in the online messaging concept had grown and more company sites were starting to use it. Organisations such as the Citizens Advice Bureau and Honeywell began adopting our chat solutions on their websites, giving customers a preferred communication format that didn’t involve dialling a phone. Help was available immediately where users wanted it, native to the website.
Because of our services’ popularity, we invested significantly in our infrastructure. We increased our server capacity and started hosting on new premises. To manage our data, we chose Equinix (then called Telecity), the largest and most secure data centre available in the UK.
From there, our expansion continued. In 2014, we released “The Toolbox.” This was an online communications tool that included additional features that brands could use to smooth relations with their customers, including Video Chat, smartContact and more. Following this innovation, our customer base grew and we welcomed new partnerships with contact centres and marketing agencies.
In 2018, we moved to larger premises and finalised the development of our Experiences by Click4Assistance, a new format that changed the way we delivered live chat software. Instead of relying on old protocols, the new approach was fully GDPR-compliant and featured improved “encryption at rest,” allowing us to provide solutions to organisations demanding the most secure communications possible. Customers included police forces, the NHS and financial institutions.
Throughout the process, our focus remained entirely on our clients. We consider every successful live chat website implementation a victory, no matter how large or small. Click4Assistance now works with some of the UK’s biggest organisations but we also take care of our smaller clients.
What Makes Click4Assistance Different?
Click4Assistance is the UK’s premier chat software provider, managing, designing and developing website chat integration. Our key differentiator is in how we work. Our team combines technical expertise with UK-based development to deliver systems that complement the needs of our client base.
Experts In The Field
Click4Assistance is a longstanding instant messaging software firm and is responsible for part of the development of the UK website chat industry. As such, our experience is significant. Moreover, we offer more than technical expertise to provide an in-depth understanding of clients’ needs.
We do not recommend boilerplate solutions. By contrast, we tailor products to the needs of the industry we are serving and its customers. Our approach is to provide bespoke options that facilitate chat and improve customer engagement and online business operations.
Furthermore, we are recognised throughout the UK and further afield for our expertise. We conduct regular speaking engagements at keynote events across the country and publish every week our latest news and trends.
At our core, our goal is to deliver value to our customers. Therefore, we invest heavily in both our UK-based developers and support team so that you can get the best possible service. We also ensure that all our clients receive a dedicated account manager – a trained professional who can manage services for them on their behalf. We accommodate time zone differences, allowing customers to benefit from our support whenever they are in the world.
Fully Compliant With UK Security Laws
As a UK-based company, we understand UK online security laws in considerable detail. Our solutions make it easy for our customers to improve compliance and maintain GDPR or any other data protection standards.
To this end, we locate our servers in trusted UK-based data centres. All our solutions are compliant with EU cookie law and data protection regulation. We offer both encryption in transit and at rest for added security and convenience.
Live Chat Software Ecosystem
Lastly, Click4Assistance is heavily focused on building an online live chat software ecosystem. While instant text-based communication is helpful for assisting with product and service purchase enquiries, it is even more effective when combined with other solutions. For instance, we offer Promotions, a way for customers to present their latest products, deals, and news to their visitors automatically when they arrive on their pages.
Click4Assistance also offers meeting rooms that let customers collaborate with multiple participants in a single interaction, such as a product launch or webinar. Supporting metrics, such as visitor activity, show clients how their customers browse their sites in real-time, what pages they view, and whether they convert.
Click4Assistance: Our Approach
Click4Assistance is dedicated to being the best live chat provider in the UK. We pioneered multiple developments in the industry from an early stage and continue to develop innovative technologies today. We are experts in our field, always sharing our knowledge so that industries can implement live chat successfully. We communicate in a friendly manner, offering support to all our customers, when required. With our tailored approach, our customers can generate maximum value from solutions they implement and integrate with their existing technologies.