07 July 2022
Why Have Digital Meetings?
Digital meetings have become increasingly popular on web chat for website. Discover how Click4Assistance’s Meeting Room software lets you leverage them for various business purposes.
Meeting with customers in person is trivial if you run a brick-and-mortar business. However, if you operate online or have stakeholders in far-flung locations across the world, it’s not so easy.
Fortunately, Click4Assistance’s Meeting Rooms can help. The software makes it simple for people to connect with you, regardless of their location.
But what is the purpose of digital meetings? And why are 92 percent of business owners reporting that their organisations will increase the use of digital communication tools even as COVID-19 restrictions ease around the world? Let’s find out.
Save Time By Presenting Information To A Group
There are multiple occasions on which companies need to present information to a group of stakeholders. For instance, a firm might need to:
- Communicate about upcoming changes to staff timetables and working hours
- Talk to customers about new product launches
- Inform shareholders of a change in management direction
Instead of communicating information like this via email or in-person meetings, Click4Assistance’s Meeting Rooms let you do this via a single interface. Simply create a group and then send out the relevant message.
What’s nice about Meeting Rooms is that it fits into your business’s current technology stack. Whether you’re on social media, on your website, or using emails, the tool makes it simple for audiences to participate in group sessions. Either use one of our in-built meeting room buttons or choose your own design. Visitors can then join the meeting room whenever they have questions about your enterprise, products, or services.
Offer Virtual Open Days
As the name implies, virtual open days are open houses that occur online, instead of in person. Given travel restrictions and concerns about the pandemic, they are in demand.
In general, there are two main markets for virtual open days: prospective students and home buyers. Students want tools that let them explore educational establishments, while home buyers want the same for properties they are considering.
Virtual open days via Meeting Rooms give participants opportunities to ask questions and get more information than simply peeling through a brochure. Multi-session events that incorporate video tours, webcasts, webinars and panel discussions are a great way to engage prospects. With Meeting Rooms, organisations can host large numbers of prospects in a single session, and hold question-and-answer events.
Host Auctions And Monitor Bids In Real-Time
Meeting Rooms also offers auction room functionality, making it a great option for auction houses (or any business looking to sell items to the highest bidder). Features include the ability to automatically countdown to the end of the auction and monitor bids as they come through. All participants can access relevant real-time information, including the current bid.
Make Product Launches A Breeze
The hype around new product launches can be extreme. However, figures from the Marketing Research Association suggest that only 40 percent of products make it to market, and among those, only 60 percent will generate any revenue.
Given these facts, customer engagement is essential. Meeting Rooms facilitates this by providing tools for product launches. Press, enthusiasts, and retailers can take part in lengthy question and answer sessions with you, finding out more about what you offer.
Critically, Meeting Rooms gives you full control over your product launch events. Moderation tools are built into the fabric of the solution. Firms can block individuals if the need arises, or privately message clients on a one-on-one basis. Tools let you moderate messages before they are publicly displayed, removing spam, trolling, and offensive language before it hits the main chat window. You can also address specific participants directly if the answers to their questions cannot yet be made public or you want to take advantage of a sales opportunity.
Ultimately, with Click4Assistance’s Meeting Rooms, product launches don’t have to be costly. You can communicate with a large number of stakeholders and interested parties affordably and time-efficiently. Participants can simply click links sent via chat or email to access groups you create.
Easily Set Up Focus Groups To Meet Customers’ Needs
Consumers want companies to listen to them. For instance, 80 percent are willing to pay more for a better customer experience, and 68 percent leave companies when they feel like they don’t care about them.
Meeting Rooms lets you engage with a large group of stakeholders in a manner that feels personal. During focus group sessions, people can ask questions, give you feedback, and discuss pressing issues about your firm.
What’s more, the tool comes with a host of features designed to enhance the experience for everyone. For instance, you can:
- Set up private meetings, requiring visitors to enter their username and password to gain access to the session, an ideal solution for corporate meetings with guests
- Set up public meetings letting anyone access your meeting room, ideal for hosting seminars and product launches
Meeting Rooms also lets you invite participants from a variety of channels. For example, you can send a link directly to their email that directs them to the pre-meeting entry form, or you can add a reactive button to their web pages, allowing participants to access meeting rooms at any time.
Host Webinars To Drive Stakeholder Engagement
89 percent of marketing professionals believe that webinars are superior to other channels for creating qualified leads. That may be because these events allow you to discuss products and services with clients on a one-to-one basis, instead of relying on impersonal content and advertising.
Meeting Rooms facilitates webinars by providing accompanying meeting services. Advisors, for instance, can use the software to send questions to the presenter during a live stream, driving engagement.
Explore Click4Assistance’s Meeting Rooms
Meeting Rooms is a product we developed in response to customer demand. Businesses wanted a tool that let them communicate seamlessly with a large audience from a single panel. As such, the software lets you gather visitor information, display GDPR notices, and restrict entry using passwords before meetings begin. It also puts you in control when you are offline by automatically hiding access buttons and posting notifications when the meeting room is closed.
If you have more questions about Meeting Rooms or our web chat for website engagement, get in touch with our team today.