16 December 2021
Why Technology Partnerships Work
Technology partnerships are powerful organisational tools you can use to offer your clients and customers more value. Consequently, they benefit your enterprise too.
Firms are forming partnerships with agencies – relationships designed to help them optimise and implement their technical systems. Partnerships typically take the form of a vendor who provides the product (such as website live chat software) and companies or agencies that use these systems to improve operations.
Technology is becoming both more powerful and complex. Not only are the number of options expanding, but so is the range of channels.
The reason for partnerships is simple: firms typically do not have the in-house expertise they need to develop and implement all of the technical systems they require. They must get the help of third-party firms if they want to add value to their client base.
Technology partnerships work for a variety of reasons. Here’s how:
They Let You Earn Commission
Many technology firms will actually pay you for passing on their solutions to your clients. So, for instance, if you run a web development agency, partners will pay you a percentage of the subscription for third-party services you sell to your clients.
For instance, Click4Assistance offers an opportunity for agencies to earn commission when they set up customers on any of its subscription services. Payments are made when clients sign up for Live Chat, video chat, customisable contact forms, chat bots, or any of the firm’s major communication tools. Brands can customise all windows and buttons to maximise the number of customers choosing to continue their monthly subscriptions.
They Offer Flexibility
Partnerships are also flexible. For instance, Click4Assistance offers two partner options: affiliate and reseller. Becoming an affiliate allows you to take advantage of the commission-based referral scheme. The Click4Assistance process is hassle-free – we take care of payment collection and billing – and you get peace of mind. Clients are fully supported with professional customer service and you also get a percentage of your clients’ subscription fees every month, under the affiliate model.
As a reseller, it is slightly different. You get complete project ownership, including customisation and development. You also retain ownership over clients, billing them directly, and can earn additional income from how you configure and implement Click4Assistance chat options. You can also get substantial reductions on listed prices.
In general, technology partnerships allow companies to meet their clients’ needs better. Firms can make modifications to software and work in a way that suits them.
They Provide A Central Resource Depository
Resource planning is a major and ongoing challenge for around 20 percent of firms. Organising their data in a way that enables everyone to access it in real-time is a challenge. Thus, firms and their agency partners need to make the same information available so that they can manage project implementation better.
Partnerships are a good tool for achieving this. Many use cloud-based solutions that anyone with permission can access from anywhere. Operating in a well-controlled and managed environment ensures that everyone is on the same page.
They Reduce Risks
Working in partnership with technology providers also reduces the level of risk your enterprise faces. Instead of investing in technology yourself, you can simply pass existing solutions onto your clients, collecting a commission in the process.
They Offer Support
Click4Assistance provides support for both clients and companies. If there is a problem with any aspect of service delivery, both chatbots and human operators are ready and willing to help.
Hence, firms don’t have to provide this support themselves. It’s all outsourced and the client pays for it via their subscriptions. This way, Click4Assistance has a strong incentive to reduce flaws in its communication tools, deferring responsibility from its partners, and improving overall quality.
They Help Firms Find New Technology Solutions
Lastly, firms need new technologies that enable them to communicate with their customers better. Finding them, though, is challenging, particularly when they lack in-house expertise. According to a PwC and Iron Mountain study, only 4 percent of firms are set up for data-driven success. Thus, not all companies have people on their teams who understand enterprise communication strategy.
Here again, having a partner, like Click4Assistance, can be a real boon. When you work with a company that understands the technical landscape, they can keep you apprised of the latest innovations, showing you where and how your brand might benefit. Partners have a knack for uncovering new technologies and finding the solutions that will benefit your business model.