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The Business Benefits of Website Chat Software
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26 January 2015

Gemma Baker


The Business Benefits of Website Chat Software

Website chat software has emerged as the growing force in customer service in the 21st century.  Although most indicators still point to its success for businesses, there are still many sceptics.  So what exactly can live chat software do for your business that other forms of contact and customer service can't? 

Well, at Click4Assistance, we believe, quite a lot.  Businesses adopting website chat software now are still ahead of the curve.  But, for how long, as live chat software is touted to become the prominent method of communicating with online customers before too long.

Upsell and cross-sell

Live chat software box gives businesses the perfect opportunity to cross-sell products or even up-sell where customers may not have the correct product for their needs.  Website chat software gives businesses a real-time chance to discuss with customers any problems they have prior to purchase and advise them of their full stock range and products they may have missed

Retaining customers

Website chat software is now the most popular form of communication for online users.  This is because it’s immediate, friendly and available on many devices – no need to stop what you’re doing to engage with the site you’re visiting.  Positive engagement with customers helps build brand loyalty and assists with repeat visits – keeping customers happy is the most important issue for any business, offline or online.


Customers love discounts – either coupons/voucher codes or special offers.  If you’re running a discount code or special offer, live chat software gives you the opportunity to communicate that fact to your users while they are directly on your site.  This will also help cement brand loyalty and repeat visits from customers.  Using Click4Assistance’s innovative website chat software you can direct the customer to the exact page where the special offer can be used.


Another great feature of website chat software is the ability to store chat records which is a perfect way to monitor/account for customer behaviour on site and also to ensure that a transcript is readily available.  Customer service representatives can quickly check on previous chats for customers as well as tailor offers and discounts for specific customers.


Website chat software is secure and encrypted which, given recent scares about privacy, ensure customers’ peace of mind.  You can prompt your customer service agents to make sure they tell customers this as part of their training.

Why not try website chat software for your business.  Speak to our team today – click here for further information


UK providers of live chat software and online communication tools to a range of industries, we offer a cutting edge, resilient and proven live chat solution backed-up with first class support and advice.


Live Chat Software Author


Gemma is a Marketing Executive for UK web chat Provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.


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