The success of 2013 saw Lee and Gemma join our development and administrative teams respectively to help Click4Assistance continue to enhance our live chat solution and deliver UK-based support. To capitalise on our improved back-office and strengthen C4A’s digital marketing arm, we are pleased to welcome Tom Bavington as our new Marketing Manager.

More About Tom

Tom’s background as a freelance content writer and Digital Marketing Manager for a European technology recruitment agency has prepared him well for the competitive SaaS live chat industry. Backed up by a degree in English with Creative Writing and an e-author portfolio that includes work for Groupon and The CV Centre, Tom is well versed in the punctual delivery of audience-oriented copy. Besides content, he keeps up-to-date with the latest Google updates and subscribes to a number of authoritative sources for the latest SEO/SEM news.

When he isn’t busy writing or tinkering with HTML5, Tom plays for a local rugby team and is a regular volunteer referee at weekend youth tournaments. He also prepares and runs the activities for Southend Poetry and Prose – a monthly writers club that he founded in September 2012.

Tom’s Role at Click 4 Assistance

Tom combines the creative with the technical to roll out engaging and original content for our website and social/professional media platforms. This includes taking ownership of the CMS, conducting surveys, preparing testimonials and data mining to produce internal white papers and other client-facing documentation.

He also works closely with the rest of the team to measure the effectiveness of PPC campaigns and executes a number of white hat SEO processes, including on and off-site optimisation, backlink building and online brand management. As a company that prides itself in digital communication, it will be Tom’s responsibility to market C4A as the definitive Live Chat Solution to converse, monitor and engage with online customers.