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Grove and Dean Utilises Live Chat For Website
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15 December 2016

Gemma Baker


Grove and Dean Utilises Live Chat For Website

Grove and Dean, formed in 1974, are one of the UK’s leading insurance brokers, based in Romford; “combining the finest experienced service with policies that provide complete piece of mind”.

Their insurances cover:

  • Business and wealth management
  • Cars
  • Van
  • Motorycle
  • Home

As an independent leading broker, they have access to hundreds of products, so clients are confident with the best choice of cover their insurance needs.

Dealing with Insurances Digitally

Grove and Dean approached Click4Assistance in 2016 in order to implement a trial of the live chat for website solution. Dealing with clients’ enquiries regarding insurance means the company are going to face many queries. Installing an instant communication channel on their website helps shift the amount of enquiries they receive via telephone and email, as visitors can start a Live Chat straight from the website.

Security is a big deal for financial companies especially dealing with sensitive information, clients need the reassurance their information is being kept safe with a secure provider. Being with a UK Live Chat provider means data is completely safe in our servers that are located in Telecity, London.

Padlock security

Click4Assistance’s encryption is as safe as a checkout page, and can hash (#) out sensitive information before transmission.

Knowing we provide instant and constant support, Grove and Dean were able to contact us when needed, by phone, email, or starting chats with us via the website! After their subscription, our dedicated account managers continue to support their team where required.

Grove and Dean’s Customised Windows

The customisation on their Grove and Dean Performance Direct site includes green embedded chat windows designed by our team. A second domain was designed with orange popup windows, the solution allows complete flexibility for diversity of branding between sites. Responsive windows were implemented for consistency across both mobile and desktop browsers. Grove and Dean’s prechat form on Performance Direct, is presented in an embedded window; maintaining simplicity for visitors in chat was essential to them.

All operators are progressing really well. The software is very simple to use.” – Lauryn, Marketing Assistant.

Grove and Dean looked at various options for improving Customer Service and Live Chat was considered the best option.

For more information about Grove and Dean’s Live Chat for website success, contact one of our dedicated account managers on 0845 123 5871 or start a chat with us today to receive a free information starter pack.

Author: Rae Boyling
Rae is the Marketing Assistant for UK live chat software provider, Click4Assistance. Rae produces content for articles appearing on the Click4Assistance website and email campaigns.


UK providers of live chat software and online communication tools to a range of industries, we offer a cutting edge, resilient and proven live chat solution backed-up with first class support and advice.


Live Chat Software Author


Gemma is a Marketing Executive for UK web chat Provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.


Cost-effective live chat software, proven to increase lead generation and customer satisfaction. Easy to implement and customise, the solution supports your business out of hours with the ‘leave a message’ feature.


Integrate our compliant solution with your existing systems for a seamless implementation. Intelligent chat routing ensures multiple department capabilities. Measure your ROI and monitor operators’ KPI’s with the Advanced Reporting Suite.


Increase productivity, reduce resource costs and improve customer satisfaction by answering multiple enquiries simultaneously with live chat software. Mitigate budget restraints, support digital transformation and help customers during online processes.