Share this live chat software artical on facebook
Tweet this web chat software blog on twitter
Pin this blog on how to add live chat on websites within pintrest
Share this information regarding a live chat service on linked-in
Use google plus to share this news relating to live chat software
How to Add Live Chat to my website?  Integrate Google Analytics
DATE
This Live Chat Software Blog was Published On
TAGS
Associated Tags that are related to Web Chat Software
AUTHOR
The Author of this Live Chat Service Artical
VIEWS
Number of views this blog has had

02 September 2016

Gemma Baker

602

How to Add Live Chat to my website? Integrate Google Analytics

You may think what on earth has Google Analytics has got to do with adding live chat to your website! In this article we will explain why using both systems side by side has many benefits to your business. Some of you may not be using Google Analytics, so we will explain what is does in basic terms,  if you are already using it you may wish to skip to the next section.


What is Google Analytics

Google started to provide a free web analytics solution in 2005, allowing owners of websites to monitor and understand the types of traffic and visitors that came to their website. This solution has developed over the past 10 years into an awesome system that can provide you with all sort of useful metrics.

  • How visitors arrive on your website – via a search engine, social media, paid advertising

  • The visitor’s journey – which pages they look at, how long they spend on the page

  • Conversions – how many goals have been achieved (items purchased, downloads, request for information etc.)

how to add live chat to my website google analytic graphs

 

All that’s required to take advantage of this useful system is to create a free account  and add a small piece of Javascript into your webpages, this script will “push” information into Google Analytics for each visitor as they browse your website, allowing you to run numerous reports and charts on historic information.

We have only touched on the basics, but recommend you to carry out some further reading here https://en.wikipedia.org/wiki/Google_Analytics

Why use GA in your chat windows?

Google Analytics can provide a central repository to store information about visitor activities on your website, and provides flexibility allowing you to “push” various events into the system. These events can then be queried to find out more in-depth information about the actual visitor.

Within a chat solution, various events could be recorded within GA, for example:

  • A visitor engages in a chat

  • A visitor leaves a message – your staff were not available

  • A visitor clicks on a chat button but does not start a chat

In a quality chat system there are usually many different windows, for example: the window that appears when the button is clicked and your staff are available which gathers information before a chat starts (pre-chat), or that appears when your staff are not available (offline), the actual chat window itself (dialogue), and usually 1 or more surveys that are presented once the chat has finished.

All if these different windows have the ability to “push” events into Google Analytics by adding a small piece of Javascript into the window. There are only a few chat solutions that provide this type of functionality, so ensure you pick the right one.

Here is an example of the script you would add to the chat window:

how to add live chat to my website google analytic script

What information GA can give you

Once you have setup your events, Google Analytics will start recording these activities allowing you to running reports almost instantly.

how to add live chat to my website google analytic acquisition source

 

how to add live chat to my website google analytic user country

 

how to add live chat to my website google analytic user mobile

These are just a couple of examples of information that can be gained from Google Analytics, dimensions such as Acquisition, Paid Advertising, Visitor Behaviour, Social Media and User data can be reported on.

Using Google tagManager

Google also provide a free tool allowing you to add various scripts into your website without having to edit your own website.

Basically, Google provides a script that you add to your website, this script then uses their tagManager system to inject other scripts into your website. These other scripts are added within the tagManager console which remains totally separate from your website code. Using this system the following well known features can be added easily:

  • Google Analytics

  • Conversion Tracking

  • Remarketing

  • And yes…, live chat.

A good chat provider should provide you with simple instructions on how to add their chat button script into tagManager. If you already using tagManager on your website it means you don’t have to change or add a single piece of script to your website to have live chat functionality.

Conclusion

You may not have considered integration with Google Analytics when you first started to explore how to add live chat to your website. We hope this article has explained the basics and given you some ideas how useful information can be gained.

Although a good chat system should provide a decent level of information relating to chats, it should also have the ability to simply work alongside platforms such as GA which you may use already for your website statistics



WE HELP BUSINESSES COMMUNICATE

UK providers of live chat software and online communication tools to a range of industries, we offer a cutting edge, resilient and proven live chat solution backed-up with first class support and advice.

FIND OUT MORE

Photograph of the Author

BLOG ARTICLE AUTHOR: GEMMA BAKER

Gemma is a Marketing Executive for UK web chat Provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.






WE HELP BUSINESSES COMMUNICATE

UK providers of live chat software and online communication tools to a range of industries, we offer a cutting edge, resilient and proven live chat solution backed-up with first class support and advice.

FIND OUT MORE

An image of the Author

BLOG ARTICLE AUTHOR: GEMMA BAKER

Gemma is a Marketing Executive for UK web chat Provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.






SMALL OR MEDIUM SIZED ENTERPRISE

Cost-effective live chat software, proven to increase lead generation and customer satisfaction. Easy to implement and customise, the solution supports your business out of hours with the ‘leave a message’ feature.

CORPORATE ORGANISATION

Integrate our compliant solution with your existing systems for a seamless implementation. Intelligent chat routing ensures multiple department capabilities. Measure your ROI and monitor operators’ KPI’s with the Advanced Reporting Suite.

THE PUBLIC
SECTOR

Increase productivity, reduce resource costs and improve customer satisfaction by answering multiple enquiries simultaneously with live chat software. Mitigate budget restraints, support digital transformation and help customers during online processes.