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Online Travel gets that personal touch with Web Chat Software
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08 March 2013

Gemma Baker


Online Travel gets that personal touch with Web Chat Software

With around 148 million travel bookings now made online every year, the numbers indicate public preference is shifting away from high street travel agents, and who can blame them?

The world has truly become our oyster with the ability to browse hundreds of destinations from the comfort of our homes. In an ecologically aware society, using online booking websites not only saves time and fuel by preventing multiple trips to gather brochures and make bookings, but could also have saved the lives of whole forests!

Are we missing out on the personal interaction with a real live travel agent?

Web Chat Software bridges the gap, allowing online travel agents to share their expertise during one on one consultations with clients. By introducing a live chat button or using automatic invitations on a travel website, potential customers requiring help and advice have their questions answered quickly. Agents can support choices and up or cross-sell throughout the search, shop and buy process. Using an operator photograph within a chat window can help personalise this experience.

Replies to frequently asked questions such as deposit requirements or baggage allowances can be saved, enabling agents to respond promptly and accurately by selecting from a pre defined list with just two clicks. However, would be holiday makers often have more individual requirements when deciding on their destination.

Advisors can display a recommended hotel or resort by including a clickable link within the chat window

You can even automatically redirect the client’s browser to the relevant page while advising on local attractions, in the same way we used to flick through brochures while consulting a local travel agent.

In an increasingly mobile age, consumers using tablets or mobile devices to search for their holiday destination are catered for with appropriately sized chat windows. The Toolbox by Click4Assistance provides Web Chat software and much more, including website analytics, enabling online travel agents to monitor marketing efforts such as search engine keywords or website referrers.

Find out more about our web chat software right here on our website.


UK providers of live chat software and online communication tools to a range of industries, we offer a cutting edge, resilient and proven live chat solution backed-up with first class support and advice.


Live Chat Software Author


Gemma is a Marketing Executive for UK web chat Provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.


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