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The silver surfers surprise us again via live chat software
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12 November 2015

Gemma Baker


The silver surfers surprise us again via live chat software

Internet use by over-65’s has been growing for years and digital services, including live chat software, are becoming more important when targeting this market. The Over 65’s have recently also enjoyed a growth in disposable income, which has enabled fashion retailer Bonmarche to rethink its digital strategy.


Bonmarché were apprehensive and had reservations about whether live chat was suitable for their target audience, of women over 55, but it was an instant success from Day 1! Currently, Bonmarché are achieving up to a 55% conversion rate on their live chat software which shows that the ‘Silver Surfers’ really are embracing modern technology and all that it offers. Bonmarché are planning to expand their live chat implementation by introducing proactive assistance during their checkout process.

So what is a Live Chat System?

Live chat systems are proven to generate more leads and sales than other communication methods. Click4Assistance can also provide other useful tools such as conversion tracking and analytics tool enabling your Company to:

•    Watch visitors in real-time as they browse your website
•    Engage with visitors by pro-actively offering your assistance and help
•    Allow potential new business leads to leave messages, even when off-line
•    Gather vital feedback using customisable surveys
•    Automatically push promotions and advertising materials
•    Understand web visitors’ behaviours, by finding out how your website is found

Our live chat solution has potential to change your website visitor’s perception of your business. Choosing to add a live chat facility to your website will give you a fantastic means for communication with your website visitors like never before. This leads to increased productivity as it enables operators to:

•    Respond to commonly asked questions using short-cut keys
•    Automatically navigate visitors to any page of your website
•    Understand how visitors arrive on your website, together with the keywords they used
•    Proactively engage with visitors when they require help or advice

You may think that implementing a live chat system can be expensive and difficult to manage but you will be pleasantly surprised. We believe that adding live chat can real value to your business with its wide range of software benefits and functionality including but not limited to:

•    Efficiency
•    Accessibility
•    100% Customisable
•    Pre-Chat Forms
•    File Transfers

A live chat facility is a cost effective channel too, as it means your operators can handle more than one chat simultaneously, they can multitask if the visitor goes quiet or takes a long time to respond, it can also save your operators time, as the software can send follow up emails during the chat rather than at the end of the chat thus saving time and leaving your team to move onto the next enquiry, therefore effecting resource savings within your various departments.

Add live chat surfboard





Why choose to add live chat with Click4Assistance?

Click4Assistance are a UK based provider, who’s dedicated Account Managers offer fantastic customer service and a fully customisable visitor interface. Click4Assistance really stand out from the rest as we have a wealth of experience working with clients in a wide variety of market sectors, providing a stable, robust and proven live chat solution, regardless of your company’s size or requirements. We have worked with some of the UK’s biggest and most recognisable names including Harvey’s Furniture, Mazda and the University of Liverpool to name just a few.

We believe no commitment should be made until you experience the benefits of live chat and see the increased productivity for yourself. For this reason, we offer a 21 day free trial, with no obligation to subscribe. Once you have decided to subscribe, your commitment is based on a 30 day rolling agreement, with no lengthy contracts or big commitments.

For an informal chat to hear about how can reach out to the silver surfers by using live chat software or to arrange a free no obligation software demonstration, without the pressure to subscribe, contact the team on Tel: 0845 123 8971 or email us on or start a chat.


UK providers of live chat software and online communication tools to a range of industries, we offer a cutting edge, resilient and proven live chat solution backed-up with first class support and advice.


Live Chat Software Author


Gemma is a Marketing Executive for UK web chat Provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.


Cost-effective live chat software, proven to increase lead generation and customer satisfaction. Easy to implement and customise, the solution supports your business out of hours with the ‘leave a message’ feature.


Integrate our compliant solution with your existing systems for a seamless implementation. Intelligent chat routing ensures multiple department capabilities. Measure your ROI and monitor operators’ KPI’s with the Advanced Reporting Suite.


Increase productivity, reduce resource costs and improve customer satisfaction by answering multiple enquiries simultaneously with live chat software. Mitigate budget restraints, support digital transformation and help customers during online processes.