17 March 2021
The best social media management tricks
Social media, the one thing the world loves to hate and hates to love. We all secretly wish for a world without social media when we see the negative sides, but when we think about the implications without it, we retract these thoughts, accepting the platforms for what they are and embracing how they keep our world connected, especially during stressful times or periods of self-isolation. But when we look at how businesses use social media, and how time consuming the process can become, we find ways to increase the efficiency to make the process better for our customers and our team members.
Automate your publishing
One of the best tricks of the social media trade is automation. Social media requires copious amounts of publishing across multiple platforms and that can be overwhelming for even the most organised of people. The crunch of multiple deadlines all day long can become not only exhausting but impossible. As such, pre-scheduling has become a norm to ensure that content is published consistently and punctually. This can save a massive amount of time, by automating publishing. Once a week, your team members responsible for publishing just have to jump onto your preferred social media publishing manager and upload the week’s content, waiting to go when the clock strikes.
Always have someone online, no matter what
The most valuable trick of the social media trade is engagement. While pre-scheduled publishing can save your team time, engagement is the heart of it all. People use social media all day long, and all throughout the night, but it’s likely that your business does not have someone who is always online to engage and speak with your customers. This is where automation with artificial intelligence chatbots can help your team. Click4Assistance’s Artie is able to help with social media direct messages, no matter what time or day it is, since he’s always online and available to speak with someone. This is massively beneficial during a busy period, since he can greet website visitors and reply to social media messages without human intervention, taking those responsibilities off of your customer service team’s plate. Artie is always there to help your customers and will do so without your team as much as he can.
The early bird gets the worm, but the organised one gets a consistent stream of food; while it’s not the real quote, it does bear some truth. Being organised in the world of social media is absolutely critical to its success and your team’s productivity. Everything from online web chat to social media direct messages and artificial intelligence chat bots should be carefully planned and easily accessible without compromising your business’ security.
The best live chat provider with social media integration
Click4Assistance is the UK’s best live chat provider, with over 15 years of experience supporting businesses like yours. The full suite can completely revolutionise the way your business manages customer service, and the way your customer service agents work. The fully customisable dashboard gives your customer service agents access to everything from one place: live chat, video chat, Click2Call, social media direct messages and even your own CRM integrated. Click4Assistance was built remote working ready, so your customer service agents can access the dashboard seamlessly from any laptop or computer with a Chrome browser, whether they log in at the office, or from home. The 256-bit encryption ensures that your live conversations are always as secure as a payment page, while your stored data is completely protected under EU Data Protection Regulations, since there are no transatlantic data transfers.
If you’re interested in deploying Click4Assistance, the UK’s premier GDPR compliant live chat software solution, to increase your business’ productivity for 2021, give us a call on 0845 123 5871 or send an email to firstname.lastname@example.org and one of our experts will be with you right away. Not ready to reach out yet? Discover how it works, try a demo, or better yet, try Click4Assistance completely free for 21 days.