31 May 2018
Gemma Baker
5147
Click4Assistance.co.uk Gets a Facelift
You may have noticed things looking a little different around here! With the release of Experiences giving the software a much needed facelift and unique capabilities, it was time to turn our attention to the website that would promote the new enhanced solution.
The first stage was to bring on a designer who would transport the website into 2018. With Stephanie Eastlake on board, focus turned towards the logo that hadn’t been modified in quite a few years! The management team took a leap in opting for a fresher and easier to read design. Making the chat bubble more obvious and the 4 represent a mouse pointer, we hope you agree that the new logo really reflects our company and what we do.
Now that the logo was agreed, our team had an idea of the direction our brand was heading and could draft a specification of what information needed to be included on the website. With the industry evolving, where more businesses are already educated about the benefits that live chat for website achieves, we wanted to ensure we encompassed the information our changing audience requires. Following many meetings the designs and text started taking shape.
Navigating the Website
Software
In this area of the website, we present our product pages as Experiences has allowed us to expand from live chat into other communication tools. However common aspects such as the Dashboard, where incoming enquiries are handled, and customisation that is applicable to all the tools, meant that information could become repetitive on each of the product pages. Therefore we have split this section into the relevant factors and each of the contact channels.
The Overview provides information at a glance for a quick understanding of what the solution includes. It also acts as an index page allowing you to drill into each product page to find out more.
The Dashboard page displays the innovative flexibility of the main control centre and covers the key functionality available to aid your communication operations.
Experiences explains and showcases exactly what an experience is, helping to provide a full understanding of how your communication tools can be configured.
The Reporting page presents the benefits of running reports from the advanced suite, and outlines the main features available to monitor your data effectively.
Integration outlines what platforms the Click4Assistance solution are compatible with, helping to streamline your operations.
The 6 communication tools Live Chat, Video Chat, smartContact, Click2Call, Promotions, and Meeting Rooms present an explanation of the tool, its benefits, the setup process and examples of the communication channel.
The Visitor Activity tool page showcases the functionality available such as being able to monitor visitors, add their contact details to a prospect record and be notified when they visit your website, if they browse key pages and/or they complete a conversion etc.
Security
A big focus has shifted to security with digital breaches becoming more common and the implications for non-compliance more severe. These series of pages outline our commitment to security in our infrastructure and policies, and also explain how you can ensure your implementation complies with data protection regulations.
Company
These pages share information about our company and how to make specific enquiries with us. The resource page contains our documentation from brochures and case studies, to how-to guides and technical know-hows. Tags have been added to help you filter and find the information you require. A download panel has also been included to make downloading multiple pdfs easier.
Clients
Another new section of our website, ‘Clients’ showcases the issues certain industries face and exactly how live chat solves these. As we cannot have a page for every sector, we also provide more generic information based on whether a business is a SME, corporate organisation or within the public sector.
Blogs
We will still be providing 2 articles a week based on our expert knowledge and experience. The index has been designed for readers to easily find the information they are interested in, with filters narrowing the results by the industry it relates to, the communication tool and/or the subject the blog covers.
Striving Forwards
Now that both the solution and the website have been given a modern makeover, our next project will be reviewing our documentation. We will also continue to monitor the new website and make improvements based on the results. If you have any feedback for us, please email marketing@click4assistance.co.uk we would love to hear your opinions.
