08 September 2021
What is smartCast?
smartCast is a software which allows businesses to instantly display key information to customers in a live chat. This article explains the features and the benefits of the software.
Research suggests that customers favour live chat support compared to various other forms of customer service including speaking to a member of your team on the phone. Indeed, According to J.D Power 42% of customers admitted to preferring speaking directly through a live chat.
Another key benefit of live chat is that it can solve issues with abandoned shopping baskets. The global average rate of cart abandonment is over 75% according to truelist. This is a major problem for every type of business online.
Recently, live chat solutions have become more versatile and now provide greater benefits to business owners as well as their clients. This is thanks to innovative solutions such as smartCast.
What Is smartCast?
smartCast is a way for you to display information to your customers while you are having a conversation with them. It might be the case that this is an important piece of information that they need, or you may be showing them a payment page, or something else entirely. This piece of software allows you to boost your business by casting information straight to your customer through the live chat option. Nobody has to wait for emails to come back and forth in order for help to be given.
How Does It Work?
Through the use of smartCast information can be cast directly to your customer, lead or client. This works by sliding out the panel from the live chat which includes the information, providing an integrated and seamless experience. This will completely transform your visitor journey and ensure that you are providing more value. With the new panel, you can display promotional, functional or informative content. You can use the software to ensure that customers can input their payment information directly, provide more information about a product a customer is exploring or promote a new option that is going to be relevant or useful for them. From graphics to full pages, there are a variety of different types of content that you could choose to display. Each option will deliver more value to a customer and help you secure the sale or convert the lead.
Another way to use SmartCast is with automatic casting. You won’t always be able to immediately engage with your customer. If your website is experiencing a high level of traffic, then your customers will be left waiting in a queue. This could also be true if a customer visits your website during unsocial hours. With smartCast, you can ensure that information automatically displays during the pre-chat, main chat or even when you are offline. This will ensure that you are engaging and providing value to clients, even when you are not interacting with them directly. It will improve the overall user experience.
Benefits Of smartCast
One of the biggest benefits of smartCast is that it will enhance your user experience. Using this piece of software, you are able to more easily engage with your customers, displaying the information that they need and giving them the power. There is an option with smartCast in which the customer is presented with a button that allows the visitor to expand the window if they would like more information. They are in control of the experience here, meaning that they are far more likely to have a positive one. As such, you will improve the overall UX of your website, earning you the glowing reviews you need for your business.
You can also use this as a fantastic source of marketing. When you have people in a queue waiting to speak to an operator, the video or images that you display during this time can help promote your company. Make sure that whatever you are showing your customers in this period is useful information to them, and shows the best sides of your business.
Another key advantage of the smartCast solution is that it provides customers with a reason to remain on the live chat. Similar to abandoned shopping carts, customers can click off a live chat and stop engaging with your brand. smartCast ensures that they have more content and information which can give them a reason to continue the interaction.
Since smartCast is seamless, it also doesn’t feel out of place or like an add on. This provides you with more powerful marketing opportunities. Customers will often ignore direct promotion from a brand. However, with smartCast, the promotion can be integrated into the overall buyer experience. This makes it a far more powerful tool compared to other types of content you might use on your website.
Find Out More Now
We hope that you have found this article helpful, and now see what smartCast is, as well as some of the other information that you should be aware of. It’s clear that visitors to websites are demanding more from their online experience. They want rapid results and to ensure that they can access the information that they need. Without the right information, customers could quickly abandon a purchase or click off your website to explore other options.
Providing a high quality, engaging and informative live chat experience is key to avoiding this scenario. That’s exactly what smartCast allows. With a no-obligation 21 day free trial, there’s no better time to revolutionise the online experience for your customers.