Web Chat Software supports your Digital Transformation

This week it’s all about digital transformation, the unofficial buzz word of 2020. We detailed a brief overview of what digital transformation is earlier this week, but today we shall dive deep into how web chat software can support your digital transformation in a massive way.

So what is digital transformation anyway?

In a nutshell, digital transformation is the process of updating all your IT systems from hosting your own data locally and using licence-based software physically installed on your computers to encrypted cloud-hosted virtual servers and scalable subscription-based software and web applications. As technology develops, businesses have to update their systems to maintain technology best practices and be more financially conscious. Digital transformation is the process of migrating from the older methods to the newer ones, going paperless, reducing reliance on owned hardware and opting for more cloud based software solutions. The term was coined so that the migration process, from older more costly methods to newer more efficient methods, was coherent and universal.

Increased productivity with live chat

A website is the most prevalent form of marketing and advertising any business can have, and they are as popular if not more favoured than physical business cards in the UK. This simply means that consumers are using websites to gather more information from businesses to make purchasing decisions, or sometimes even purchase directly, therefore having a direct open line of communication on this medium makes a lot of sense. This is where web chat software comes into play. Live chat is the most commonly used form of consumer communication within today’s businesses, as it’s simple to use, much quicker than ringing and waiting on hold, and the customer can multitask while chatting with an agent without seeming constantly distracted.

On the plus side for businesses, live chat software increases productivity internally. One customer service agent can chat with three or more customers at a time; imagine trying to have more than one phone call at a time - crazy! This level of multitasking could mean that your customer service agents can manage over four times more customer issues easily in a day, whereas with a phone only system, an agent can only deal with a limited number of queries in a day. Even if your business does not have that level of customer contact traffic, it means that productivity for the people who are dealing with the queries skyrockets and that’s invaluable.

Is your website advertising effective enough?

Advertising is everywhere, flooding every app on each device we stare at for hours, in high street shop windows, and on our commute via billboards at every possible opportunity. It is definitely effective, else no business would advertise, but with all things, there is a right way to execute it for maximum returns, especially when advertising in the digital sphere. Your website seems to be the best place to start your advertising journey, right? Wouldn’t it be great if you can get an advertising tool that guarantees acknowledgement and a live chat software in one? Click4Assistance does!

Promotions is simple and easy to use, but the most important feature is guaranteed advertising acknowledgement, so that users don’t just scroll past it while browsing your website; they actually have to look at it before they can continue browsing. This is a much better alternative to print advertising, costs a lot less and gives you complete control, since you can change it as often as you need to and customise how it is displayed on your website. There is no better way to integrate advertising into your digital transformation.

How secure is it?

Security has become a large part of digital transformation in the last few years, following dozens of data hacks, privacy violations and updated data privacy legislation. Click4Assistance web chat software is 256-bit encrypted, the highest level of encryption, making it as safe and secure to use as a payment page. All data is hosted within the secure Click4Assistance production environment and aggressively penetration tested and approved by an independent accredited organisation, giving our clients the peace of mind that their data is safe. And Click4Assistance is 100% GDPR compliant, making it the best choice for live chat software in the United Kingdom.

Are you making the right financial decision?

With every solution, businesses need to know that they are making the right decisions financially. The cost savings with web chat software are too high to ignore, and definitely worth the investment long term. With staffing costs rising year on year, increasing the productivity of internal human resources is paramount, and web chat software does that instantly, right out of the box. Adding an AI Chatbot brings increased efficiency levels to the mix, and promotions deliver guaranteed advertising impressions. There’s so much to love about Click4Assistance and many benefits from just one software that will support any digital transformation strategy.

If you’re interested in deploying Click4Assistance, the UK’s premier GDPR compliant live chat software solution, to make your contact centre more efficient and productive for the holiday rush, give us a call on 08451235871 or send an email theteam@click4assistance.co.uk and one of our team experts will be with you right away.