Top Tips to Improve your Website’s User Experience

Develop a website strategy

It might seem obvious but most people don’t have a website strategy. Think about what you want your website to achieve and then work towards that, always referring back to your strategy as a guide. This will keep your website in line with your goals and your message consistent. It will also help you when you need to branch into other areas of marketing like blogging, social media and email marketing to keep the message consistent.

Copy: Keep It Simple Stupid (aka K.I.S.S approach)

Keep your wording as simple and easy to read as possible. This is where hiring a trained copywriter can help since you will make assumptions that customers know certain aspects about your business since you know them. Having a fresh set of eyes will always help.

Clear Calls to Action

Make sure your calls to action are clear and well understood. This should be a part of your website strategy to keep all your calls to action consistent. Take care to use the right colour for the right type of attention: green for positive actions, yellow to warn and red to act now. You can also add your brand colours to create a more personal touch; just be aware colours do not get overpowering or lost against certain backgrounds.

Use ample white space

Do not be afraid of adding white space between your headlines and sections of text. It allows your website copy and photos to be easily absorbed, giving them “breathing room” and making the page look less cluttered.

Get social

Don’t forget to add social buttons on your pages and blog posts. This gives users a quick way to share your content - and you want that!

Focus on SEO and the right keywords

This is important if you want your website to rank properly but also helps to keep your copy on message. SEO has become such an important factor in website success that it’s impossible to run a successful website without an SEO strategy.

Be Authentic

Shy away from the really stock-looking photos and get as much real life photos as possible on your website. This goes for all of your marketing, since customers view stock imagery as unimpressionable.

Be Mobile friendly

The world has gone mobile, and that should include your website as well. Make sure your website has a responsive design at least, or better yet, a custom layout just for mobile. This will ensure a much better website experience for your visitors.

About Click4Assistance Live Chat for Small Business

Click4Assistance is the leading live chat for small business. With over 15 years of experience, the robust platform is secured with 256-bit encryption for data in transit so your live conversations are safe. With Privacy Shield invalidated in July, it’s critical to ensure your data overseas is safe as many live chat providers are based outside of the EU. Click4Assistance is the only fully GDPR compliant live chat software based entirely in the UK, so no transatlantic data transfers with vague data protection policies. Your customer data is protected by UK and EU data protection laws.

Our live chat for small business is built for remote working, with live chat, video chat, direct messages, AI chat and form bots, and more, all available on the Click4Assistance dashboard and accessible from any laptop or desktop with a Chrome browser. This allows your customer service team to keep in contact with your customers, no matter where they are working from, and it’s always as secure as a payment page.

If you’re interested in deploying Click4Assistance, the UK’s premier GDPR compliant live chat software solution, to increase your business’ productivity for 2020, give us a call on 0845 123 5871 or send an email to theteam@click4assistance.co.uk and one of our experts will be with you right away. Not ready to reach out yet? Discover how it works, try a demo, or better yet, try Click4Assistance completely free for 21 days.