19 July 2018
Capitalise on Last Minute Bookings for the Summer Hols
Some schools have already closed for the summer, but many last days of the academic year occur tomorrow. With 6 weeks for teachers and students to find things to occupy their time off, last minute travel and days out plans are made.
Availability can be the biggest issue for consumers whilst trying to find a last minute deal. This can turn into frustration when they have visited multiple websites without any luck. So your organisation can’t magic up a hotel room, plane seat or even an attraction ticket etc. But your company could be more proactive to help the individual, making your brand stand out from the other 15 websites they have previously left.
Encouraging the visitor to speak with your representatives can begin to build acknowledgement for your company, “they couldn’t help me this time but they really tried, I will try them first in the future.” Your members of staff could see if the consumer would be happy to be placed on a cancellation list, which means they still might be able to have a holiday or day out. They can also suggest alternative dates and times if the availability is there. However, if there’s nothing your organisation can do for the individual at this time, members of staff could try giving them a discount code to use in the future so that they would consider using your services.
But How Do You Get Them to Contact You?
You need to make this as easy as possible, after browsing many websites and coming up empty, your visitor may not wish to spend more time phoning or emailing a company; they may even ignore a live chat for website button. Therefore your organisation can encourage your visitor to make contact by inviting them into chat. Displaying an image known as a proactive invitation directly to them, brings their attention to the help offered and can increase uptake.
The proactive image can be personalised to touch on the consumer’s pain points, encouraging them to accept the invitation and engage with your representatives.
If they accept the invitation your representatives can understand what they are looking for and direct them accordingly with the auto navigation functionality. This automatically opens the relevant page the agent has selected within a new tab of the visitor’s browser, allowing them to review the specific information easily and quickly. Perfect for when time is of the essence to seize those last chance deals!
If the visitor doesn’t accept the invitation, there are other methods for encouraging them to engage. Click2Call enables the individual to request a free phone call directly via the website. They can enter their details and continue browsing while the system connects them with a representative. This involves very little effort, there is no need to wait in queues as the solution rings both the operator and visitor phones almost simultaneously.
If they prefer not to make contact, your organisation can still assist them via your website with no representative involvement what so ever. Promotions can be displayed directly to the visitor encouraging them to click for more information. The image automatically navigates the individual to the relevant page and should be designed to encourage them to click through. The Promotion can appear based on rules such as how long they have browsed or what pages they have viewed, therefore can be targeted specifically to visitors looking for certain breaks or activities.
Click4Assistance has been working with the travel industry for over 10 years, helping organisations such as Destinology, Cruise and Maritime and Bolsover Cruise Club to increase their bookings. For more information regarding how the Click4Assistance solution can benefit your organisation, contact our team on 01268 524628.